About Rethink

We are the young women’s breast cancer movement.

Launched in 2001, Rethink Breast CancerTM is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the 40s and under crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.

No pink ribbons required.

How We (Re)think

Adios fear-based campaigns and blanket support programs. We think young people deserve their own breast cancer movement.

Who We Are

We’re not just another pretty face. Meet our dream team and find out what makes Rethink tick.

Our Press

From the business pages to the society spreads, we get noticed. Read the ink on Rethink.


100% of every dollar you donate to Rethink goes directly to our education, support and research programs. Take a look at how we do it.

Copyright   2003-2015  rethink  breast  cancer.  registered charity: #892176116RR0001