Our manifesto
If you’re a young woman concerned about or affected by breast cancer, we think your issues are very different from those of older women.
We think you should be spoken to in your own language.
We think our messaging should respect your intelligence.
We think our campaigns should echo your unique concerns.
We think empowerment comes from knowledge and support that’s relevant to you.
We think connection is more useful than fear.
We think chutzpah and style bring positive energy to the cause.
We think getting to know your breasts, sharing your stories and meeting other young women like you is living well.
We think community is more compelling than ribbons and hearts.
We think you deserve your own movement.
We think differently about breast cancer.
Our Pledge
No matter how Rethink evolves to meet your changing needs, we will continue to…
Motivate young women to take responsibility for their breast health
Find and fill gaps in support for young women with breast cancer
Fund timely research programs that foster young talent and reflect the unique issues associated with breast cancer in young women
Inspire new generations of breast cancer supporters
Bring positive energy to the breast cancer cause
Redesign dated images, ideas and languages associated with breast cancer
Find and forge new platforms to reach young people
Create high-impact, fear-free messaging
Partner with like-minded organizations to bring more awareness and resources to the cause
Foster a worldwide community of young people concerned about and affected by breast cancer, along with organizations who provide support and advocate for them
Donate
$20 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$50 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$150 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$10 a month Your small monthly donation can make a huge impact in the lives of young women with breast cancer.
$20 a month For the cost of 3 lattes a month, you can help fund childcare for a single mother during her breast cancer treatment and recovery.
$30 a month For the cost of a monthly manicure, you can help a breast cancer researcher complete an innovative, life-saving study.
- Rethink's Mission
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To continuously pioneer cutting-edge breast cancer education, support and research that speak fearlessly to the unique needs of young (or youngish) women.
- We get noticed
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We love what we do and so does everyone else! Read up on Rethink in some of your fave publications.
- We get it
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That’s why we design and fund savvy support programs that respond to your specific needs.








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