Our manifesto

If you’re a young woman concerned about or affected by breast cancer, we think your issues are very different from those of older women.

We think you should be spoken to in your own language.

We think our messaging should respect your intelligence.


We think our campaigns should echo your unique concerns.


We think empowerment comes from knowledge and support that’s relevant to you.


We think connection is more useful than fear.


We think chutzpah and style bring positive energy to the cause.


We think getting to know your breasts, sharing your stories and meeting other young women like you is living well.


We think community is more compelling than ribbons and hearts.


We think you deserve your own movement.


We think differently about breast cancer.

Our Pledge

No matter how Rethink evolves to meet your changing needs, we will continue to…

Motivate young women to take responsibility for their breast health

Find and fill gaps in support for young women with breast cancer

Fund timely research programs that foster young talent and reflect the unique issues associated with breast cancer in young women

Inspire new generations of breast cancer supporters

Bring positive energy to the breast cancer cause

Redesign dated images, ideas and languages associated with breast cancer

Find and forge new platforms to reach young people

Create high-impact, fear-free messaging

Partner with like-minded organizations to bring more awareness and resources to the cause

Foster a worldwide community of young people concerned about and affected by breast cancer, along with organizations who provide support and advocate for them

Rethink's Mission

To continuously pioneer cutting-edge breast cancer education, support and research that speak fearlessly to the unique needs of young (or youngish) women.

We get noticed

We love what we do and so does everyone else! Read up on Rethink in some of your fave publications.

We get it

That’s why we design and fund savvy support programs that respond to your specific needs.