Our Press
We get noticed!
From the business pages to the society spreads, a selection of the juiciest ink on Rethink.
Press inquiries should be made to:
Alison Gordon, VP Strategy, Marketing and Communications
Phone: (416) 920-0980 | Fax: (416) 920-5798
hello@rethinkbreastcancer.com
Marketing Magazine 2012, editorial coverage of Rethink. Rethink was proud to be one of their top ten "Marketers of the Year"
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Chatelaine Magazine 2011, Cover and 8 page editorial on Patti Hansen and the Fashion Targets Breast Cancer 10 Year Anniversary campaign in Canada.
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Globe and Mail 2011, Article on the Fashion Targets Breast Cancer campaign tee's.
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Canada News Online 2011, Editorial coverage of the Fashion Targets campaign.
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Chatelaine 2010, Fashion Targets Breast Cancer cover image and editorial coverage.
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Elle Canada 2010, editorial coverage (see editor's pick) of the Fashion Targets Breast Cancer T-shirt and Wine Red nail polish by Joe Fresh in support of Rethink Breast Cancer.
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LouLou Magazine 2010, editorial coverage of Fashion Targets Breast Cancer T-shirt and wine nail polish available at Joe Fresh!
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Jian Ghomeshi 2010, online coverage. Jian sporting his 2010 Fashion Targets Breast Cancer tee, promotes the campaign via his blog!
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Home and Decor Magazine 2010, Fashion Targets Breast Cancer T-shirt and Wine Red nail polish by Joe Fresh in support of Rethink Breast Cancer.
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Flare Magazine 2009, editorial mention for Fashion Targets Breast Cancer.
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Perez Hilton 2009, Rethink Breast Cancer post and call-to-action.
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Movie Entertainment Magazine 2009, Fashion Targets Breast Cancer coverage in editorial.
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Chatelaine 2009, Fashion Targets Breast Cancer full-page editorial article and images.
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Hello Canada 2009, beauty section, OPI nail polish and Tweezerman for Rethink Breast Cancer.
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Lou Lou Magazine 2009, editorial coverage of the Rethink Breast Cancer Swarovski charm, pink Vespa and Roots watch.
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Metro News 2009, editorial coverage of OPI nail polish, Tweezerman tweezers and Swarovski charm in support of Rethink Breast Cancer.
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Zoomer Magazine 2009, editorial coverage of Tweezerman tweerzers and Green Bee reusable bags in support of Rethink Breast Cancer.
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Woman.ca 2009, coverage of the Jawbone in support of Rethink Breast Cancer.
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Wish Magazine 2008, editorial coverage of Tweezerman tweezers and OPI nail polish in support of Rethink Breast Cancer.
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Flare Magazine 2008, editorial coverage of Fidelity Denim jeans and OPI nail polish in support of Rethink Breast Cancer.
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Homemakers Magazine 2008, editorial coverage of the Tweezerman tweezers in support of Rethink Breast Cancer.
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Toronto Star 2008, editorial coverage of the TELUS Pink BlackBerry Pearl smartphone.
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LouLou Magazine 2008, editorial coverage of the Roots watch, Fidelity Denim jeans and the Super Hot Stay-Ups with pink ribbons by Phantom Silks in support of Rethink Breast Cancer.
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24 Hours 2008, editorial coverage of OPI nail polish, Roots watch, Fidelity Denim jeans and TELUS Pink BlackBerry Pearl smartphone in support of Rethink Breast Cancer.
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In Style Magazine 2007, editorial coverage of the Belladonna Cross Your Heart boot-cut jeans by Fidelity in support of Rethink Breast Cancer.
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Oprah Magazine 2007, editorial coverage of the Belladonna boot-cut Cross Your Heart Fidelity Denim jeans in support of Rethink Breast Cancer.
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Chatelaine Magazine 2007, entire editorial page dedicated to Rethink Breast Cancer and the cause marketing initiatives for Breast Cancer Awareness Month including, the Roots Splendour and Fiesta watches, SpongeBob PinkPants, Fit Fully Yours lingerie and a chance to win the latest Ralph Lauren Fashion Targets Breast Cancer Polo.
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Ming Pao 2007, editorial coverage of the Roots Splendour and Fiesta watches, Schick Quattro for Women razor, Pink Beauty lip gloss and Fashion Targets Breast Cancer Worldwide T-shirts in support of Rethink Breast Cancer.
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Winnipeg Free Press 2007, editorial coverage of the SpongeBob PinkPants pyjamas and Pink Beauty lip gloss in support of Rethink Breast Cancer.
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Sweetspot.ca 2007, online coverage of the Schick Quattro for Women razor and Fashion Targets Breast Cancer keychain in support of Rethink Breast Cancer.
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Wish Magazine 2007, editorial coverage of the Roots A Fiesta watch in support of Rethink Breast Cancer.
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Wish Magazine 2007, editorial coverage of Birdie Girl Golf bag, Fashion Targets Breast Cancer Roots tank and Belladonna boot-cut Cross Your Heart Fidelity Denim jeans in support of Rethink Breast Cancer.
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Wish Magazine 2006, editorial coverage on Rethink and the story of Founder and Executive Director MJ DeCoteau.
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Wish Magazine 2005, Fashion Targets Breast Cancer advertisement and editorial story.
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National Post 2005, editorial coverage with Founder and Executive Director MJ DeCoteau of the Little Sweetheart Ball.
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CBC Radio 3 2005, MJ DeCoteau, Founder and Executive Director of Rethink Breast Cancer.
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Fashion Magazine 2005, Fashion Targets Breast Cancer cover mention and target image.
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Macleans 2004, MJ DeCoteau, Founder and Executive Director, makes Macleans Honour Roll.
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Report On Business 2004, editorial coverage of Rethink's mission and goals featuring Alison Gordon, VP Strategy, Marketing and Communications.
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Fashion Magazine 2003, feature spread for Fashion Targets Breast Cancer T-shirt.
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National Post 2001, Fashion Targets Breast Cancer T-shirt coverage and advertisement.
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Marketing Magazine 2002, editorial coverage of Rethink in Ten Marketers That Mattered.
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Fashion Magazine 2001, Fashion Targets Breast Cancer T-shirts worn by models on cover.
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Donate
$20 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$50 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$150 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$10 a month Your small monthly donation can make a huge impact in the lives of young women with breast cancer.
$20 a month For the cost of 3 lattes a month, you can help fund childcare for a single mother during her breast cancer treatment and recovery.
$30 a month For the cost of a monthly manicure, you can help a breast cancer researcher complete an innovative, life-saving study.
