Where does the money come from?

Rethink Breast Cancer is entirely donor and partner funded.

In the 12 months to March 2012 our largest source of funds were provided by our corporate partners through sponsorship and cause marketing campaigns and our fundraising events hosted by Rethink and other individuals, communities and organizations. Other sources of revenue are our Fashion Targets education campaign and corporate and individual donations. Rethink’s average cost of fundraising is 23.6% (over years 2000-2012) which is very much in line with the Canadian Revenue Agency proposed guidelines.

Rethink Breast Cancer: 2012 Income

Where the money goes

Rethink Breast Cancer: 2012 Total Expenditure

Rethink Breast Cancer is committed to ensuring funds contributed are spent in a prudent and responsible manner and are going to much needed support, research and education. To this end Rethink uses the Good Works Index as a guide to this process. The Good Works Index is one of the most common ways of evaluating the work of non-profit organizations. A Good Works Index of at least 60% should be achieved according to charity watchdogs. Rethink is pleased to report a Good Works Index of 69% for fiscal year 2012.

Rethink Breast Cancer: 2012 Breast Cancer Programs

Rethink Education and Awareness

Rethink’s innovative education and awareness programs are designed to appeal to and educate a young discerning audience. We use the award winning ‘Your Man Reminder’ app as described by TED ‘A brilliantly funny approach to a serious issue — Rethink Breast Cancer uses hot guys to remind women to check their breasts. The campaign encourages women to download the mobile app and choose their favorite man, receiving a pleasant monthly reminder of a possibly life-saving exercise.’

In 2012 our other main education focuses were Fashion Targets Breast Cancer and for the third year was Breastfest, the world’s only film festival about breast cancer.

Rethink Support Programs

In response to requests from young women with breast cancer across Canada, Rethink is providing direct support. Recognizing the unique needs of young mothers diagnosed with breast cancer, Rethink developed Support Saturdays, which offers professionally-led counseling and support for the whole family. Developed in Calgary in 2009 and now also in Toronto is Live Laugh Learn, a monthly girl gathering for young women living with and recovering from breast cancer. Peer Support for Young Women with Breast Cancer is Rethink’s phone based support program which provides real time valuable support from highly trained peer counselors. Rethink also funds a variety of other support resources including Breast Cancer Now What, an online information and support website, Nanny Angel Network which connects volunteer professional nannies with families experiencing breast cancer, and the innovative PYNK program for young women at Sunnybrook Odette Cancer Centre.

Rethink Research

Rethink’s Career Development Awards provide promising young Canadian researchers with an opportunity to pursue training in translational breast cancer research under the guidance and mentorship of a top supervisor.

The program is an excellent way to bring scientists—including clinician scientists—who have shown productivity and creativity early in their careers into breast cancer research. We must keep training talented young investigators if we are to continue to make progress in the fight against breast cancer in Canada. These mentored awards enable Rethink to attract some of the most promising talent available.

Rethink Breast Cancer funded initiatives

Nanny Angel Network

This program consists of professionally trained nannies in the Greater Toronto Area, Vancouver, Ottawa and Calgary who volunteer a few hours a week to provide quality, compassionate relief childcare, at no cost, to mothers diagnosed with breast cancer who are in treatment or in the early stages of recovery

PYNK Young Women with Breast Cancer Program

This is a unique program at Toronto’s Sunnybrook Health Sciences Centre, the first of its kind in Canada. The goals of the PYNK program are to enable young women to benefit from promising new treatments and to ensure they and their families receive a continuum of care from the time of diagnosis through treatment and long term follow-up. Each patient is assessed at her initial visit by the program’s nurse navigator. If necessary patients receive fast-tracked referrals to a variety of specialty programs such as fertility clinics and genetic counseling/testing programs. The nurse acts as a system navigator, helping coordinate tests, appointments and is also an expert on resources available to young women with breast cancer.


Download Rethink’s 2013 financial statements.


Download Rethink’s 2012 financial statements.


Download Rethink’s 2011 financial statements.

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