Cause marketing
You market our cause – Our cause markets you
Cause marketing with Rethink offers you endless possibilities to attach your company name, resources and brainpower to breakthrough initiatives that benefit breast cancer and your bottom line. Here’s how it works:
Rethink gets:
- Much-needed funding and added awareness for the cause.
You get:
- Demonstrated ROI
- Increased sales
- Stronger ties to consumers
- New and/or renewed brand recognition
- New and deeper market penetration
- Expanded reach
Sound good?
With access to our award-winning marketing team, our phenomenal partners and supporters, as well as our coveted audience, the benefits are boundless.
Here are some ideas to start you Rethinking your brand:
Pink your products
Create a new pink product or turn an existing one pink by donating proceeds from its sales to Rethink Breast Cancer.
You don’t have to literally go pink or get into the wig business to stand out for breast cancer, but an iconic colour, consumer value and cause relevance (dare we say spin?) can go a long way in breast-cancer-related marketing.
Think of Telus Mobility’s Pink Blackberry Pearl program – pink to show support for breast cancer, a product that can help women stay organized and connected through their treatment and recovery, and a $25 donation to Rethink with every sale – amounting to $1.1 million directed to our cause.
Use October
Breast Cancer Awareness month is a fantastic opportunity to launch or push forward your cause-related program or event.
This is a time when the country’s attention is focused on breast cancer and the media is extra keen to promote breast cancer initiatives. It’s a great opportunity to connect meaningfully with consumers who aren’t otherwise thinking about the breast cancer cause or the importance of their breast health.
Contact Lindsay Grange to explore the mutual benefits of Cause Marketing with Rethink.
Dianna Klisanin
Director of Development
416-920-0980 ext 227
dianna@rethinkbreastcancer.com
Donate
$20 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$50 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$150 Your generous one-time donation goes a long way toward helping young women affected by breast cancer and their families.
$10 a month Your small monthly donation can make a huge impact in the lives of young women with breast cancer.
$20 a month For the cost of 3 lattes a month, you can help fund childcare for a single mother during her breast cancer treatment and recovery.
$30 a month For the cost of a monthly manicure, you can help a breast cancer researcher complete an innovative, life-saving study.
- Become a sponsor
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Find out what you get when you marry your brand with Rethink.
- Shop Rethink
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Check out all of the “pink” products our partners are selling in support of Rethink Breast Cancer this year.
- In the pink
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Download our cause marketing package and read why you should go pink!
