Rethink in the News

From the business pages to the society spreads, a selection of the juiciest ink on Rethink. Read about us HERE.

Press Releases

April 2015

Supporting the needs of young women living with metastatic breast cancer

March 2015

Rethink Breast Cancer Calls For Improved Care for Young Women

Rethink Breast Cancer demande une amélioration des soins pour les jeunes femmes

October 2014

Rethink Breast Cancer Launches First Digital Breast Cancer Channel with New Video Content and ‘Zine

April 2014

Rethink collaborates with other organizations on a new breast cancer awareness program funded by the Public Health Agency of Canada.

March 2014

Breast Cancer, Beauty Myths and Mammographies: The 6th Annual Breast Fest Gathering Bares it All with Controversial Stance

December 2013

Baring it All for Breast Cancer: Provocative Photo Exhibit, The Scar Project, Makes its Canadian Debut at the 6th Annual Breast Fest

October 2013

Queen’s Park Turns Pink for Breast Cancer Awareness Month

June 2013

Remarkable New Report Reveals Unique Insight into the Perspectives of Canadian Women with Metastatic Breast Cancer

April 2013

First-ever national survey finds that young Canadian women with breast cancer have a more difficult experience than their older counterparts

Toute première étude pancanadienne sur les femmes atteintes du cancer du sein révèle que les jeunes patientes mènent un plus dur combat que leurs consoeurs plus âgées

October 2012

Hot Guys Unite for the ‘Hottest App Update Ever’ to Help Women Keep Their Breasts Healthy

September 2012

50 Shades of Pink: Controversy and Comedy for Breast Fest Fifth Anniversary

August 2012

1,000 Cranes for 1 Wish: To End Breast Cancer

June 2012

The 9th Annual Seek The Peak Relay Result Are In! Hundreds Come Together For This Unique North Shore Relay In Support Of Rethink Breast Cancer

June 2012

New Study Results Bring Hope to Patients with Metastatic HER2-positive Breast Cancer

May 2012

Seek The Peak – The Ultimate Relay In Support of Rethink Breast Cancer Comes Back To Grouse Mountain

October 2011

Sass, sex and serenity push the boundaries of cancer awareness in the 4th annual Breast Fest Film Festival

September 2011

Rethink Breast Cancer documentary ABOUT HER premieres on W Network on October 1st

Hot men want you to touch your boobs this Breast Cancer Awareness Month!

July 2011

Participants needed for a national survey on young women with breast cancer

May 2011

Rethink Breast Cancer applauds Ontario’s decision to fund Herceptin

Nov 2010

Roll out the pink carpet: Breast Fest Film Festival to showcase inspiring stories from around the world

October 2010

Rethink Breast Cancer calling socialites to the 3nd annual Little Sweetheart Ball

August 2010

Disco Divas and Cool Cats unite for an evening to remember at Boobyball 9: Flash

May 2010

Local superheroes and their sidekicks share their stories of battling breast cancer.

April 2010

Kim Cattrall is announced as the face of this year’s Fashion Targets Breast Cancer campaign.

Angels provide “relief” in time for mother’s day.

November 2009

Stories of Courage Light Up the Pink Screen at Breast Fest Film Festival

August 2009

BIG” Ideas Needed to Support Young Women Battling Breast Cancer.

October 2008

Pretty in Pink: Rethink Breast Cancer receives $1.15 million from TELUS.

May 2008

Hollywood North is Turning Pink! Rethink Breast Cancer announces the launch of the world’s first breast cancer film festival.

February 2008

TELUS rethinks raising awareness about breast cancer with the launch of the Pink BlackBerry® Pearl™ 8130 Smartphone.

January 2008

Are Your Breasts Online? They Should Be! Schick Quattro for Women launches The Booby Wall in support of Rethink Breast Cancer.

November 2007

The National Conference for Young Women Living with Breast Cancer…what a dynamic conference!

First-Ever National Conference for Young Breast Cancer Patients, Survivors and Medical Experts, Co-Presented By Rethink Breast Cancer and the Canadian Breast Cancer Network.

October 2007

October is Breast Cancer Awareness Month – Shop pink to support Rethink!

May 2007

Fashion ‘Targets’ Canadians – Rethink Breast Cancer launches annual Fashion Targets Breast Cancer campaign with hot new look for spring.

October 2006

Check out what Rethink is planning in October for Breast Cancer Awareness Month!

Breast Friends: Celebrity Friendships Sparkle in Breast Cancer Photo Exhibit – Rethink Breast Cancer unveils world touring collection in Canada.

September 2006

Roots and Rethink Breast Cancer Welcome Back the Fashion Targets Breast Cancer Tee in Bold New Colours and Styles for Spring.

February 2006

Rethink Your Risk: A Canadian charity reaches out to young moms with cancer, by MJ DeCoteau.

Chatelaine nominates MJ DeCoteau to run for office!

July 2005

Rethink Breast Cancer’s Annual Fundraiser for Young Researchers, Burlesque – All Dolled Up in the 21st Century.

July 2004

MJ DeCoteau, Executive Director of Rethink Breast Cancer, on Maclean’s Honour Roll ‘04: Ten Canadians who made a difference.

December 2002

Rethink Breast Cancer – Ten Marketers That Mattered.

October 2002

Rethink Breast Cancer finds young women misinformed about breast cancer.

Rethink Breast Cancer launches innovative PSA during Breast Cancer Awareness Month.

October 2001

Rethink Breast Cancer launches breast self examination cards for young women.

August 2001

Fashion Targets Breast Cancer makes Canadian debut.

June 2001

Bold new breast cancer charity to be launched at fun and funky party.


Press inquiries should be made to:

Alison Lawler-Dean
Director, Marketing and Communications
Phone: (416) 920-0980

Alison Lawler-Dean
Director, Marketing and Communications
Phone: (416) 920-0980

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