Our Team

As the leader of Rethink, MJ is responsible for the overall direction, strategy, creative vision, and management of an increasingly bigger, bolder Rethink.

With personal experience losing her mom to metastatic breast cancer at a young age, MJ’s passion, growth mindset and innovative leadership style have helped her build lasting relationships across Canada (and globally) with like-minded organizations, governments, healthcare professionals, researchers, partners and patients to fulfil Rethink’s mission and create impact. She also inspires Rethink’s small but mighty team, key collaborators, and volunteers to lead and continually pave the way for the breast cancer movement.

While she has won numerous “trailblazer” awards and is known for modernizing the breast cancer campaign, MJ is proudest of leading an always evolving organization that makes tangible change to improve the experiences and outcomes for younger women with breast cancer.

MJ lives in Toronto with her husband and only daughter. In her spare time, she enjoys dance, figure skating and poking around old cities.

Alison is a Toronto-based marketing and communications exec and Chief Marketing Officer at Rethink where she aims to help connect and engage Rethink audiences with the important work that we do while helping the organization thrive.

With diverse marketing, communications, and digital expertise developed from working for groundbreaking companies in growth and transformation mode including Canada’s largest national retailer, a hyper-growth CPG start-up, and a government agency leading an $80B transit infrastructure program. Her professional background started in editorial, evolving into communications, digital and social/content marketing, and now into 360-fully integrated brand-building MarComm and operational strategy to help businesses grow.

She lives in Toronto with her partner and tween daughter and in her spare time she reads, sails , plays pickleball and brings light to the topic of end of life through her passion project Papillon.

Jenn Gordon is the Lead, Stakeholder Engagement & Advocacy at Rethink Breast Cancer where she works with stakeholders including health care professionals, government agencies and industry partners to ensure the experiences of people living with breast cancer shape priorities and decisions.

Having worked with the breast cancer community for over a decade, Jenn is passionate about developing collaborative opportunities to address the many unmet needs of people living with breast cancer.

When she’s not working you can find her outside enjoying country living, reading a book or acting as her children’s personal chauffeur.

Trish Campbell is the Lead, Education & Support at Rethink where she manages the healing and psychosocial support programming for people living with breast cancer and serves as their “soft landing” into the community.

Trish also coordinates and connects the dots behind the scenes at Rethink. Having a background in the corporate world for over 20 years in account management and marketing, Trish combines her organizational skillset and passion for navigating uncharted spaces with her passion for creativity, connection, and building community.

When she is not at Rethink, you will find Trish, an author of three published books and Self-Love advocate, supporting others through her work as a Reiki Practitioner and Healing Facilitator, hiking local trails, and creating with pen or paint brush in hand.

Monika is a Toronto based creative, rooted in brand, community, and partnerships. A natural connector with unmistakably bubbly energy, you’ll likely hear her laugh before you see her. She thrives on building meaningful partnerships and bringing ideas to life through thoughtful activations.

At Rethink Breast Cancer, Monika leads Brand and Partnerships, guiding brand strategy and public-facing initiatives to amplify impact while championing the breast cancer community and the vital work Rethink does.

A founder of MMANN Candles, which she scaled into 100+ retail partners across Canada, the U.S., and Europe, and former Brand and Community Marketing Lead for Canada’s fastest-growing social racket sports club, Monika has driven national expansion through high impact go-to-market strategies, content, events, and value-driven brand partnerships across sport, lifestyle, and wellness.

Outside of work, she’s hosting dinner parties with her chef husband and two kittens, making quirky candles, or reading thrillers far too late.

Jasmine is the Lead, Communications, Content & Community at Rethink, where she facilitates conversations through storytelling and drives Rethink’s unique voice across the organization.

She is passionate about finding creative ways to use our unique stories and human experiences to foster connection and belonging. Jasmine previously worked in communications and public relations in mental health at a large research hospital network.

When she’s not working, you’re sure to find her outside with her dog or most likely cozied up at home with her latest knitting project.

Linda is the Lead, Digital Marketing, Fundraising & Analytics at Rethink, where she leads the organization’s digital presence and fundraising operations to advance and amplify Rethink’s mission.

With experience across tech and nonprofit sectors, Linda is passionate about bringing an innovative approach to digital strategy and leveraging integrated marketing for social impact. A storyteller at heart, her work has been published in outlets including The Seattle Times and Los Angeles Times.

Outside of work, Linda enjoys exploring a wide range of hobbies, including reading, painting, and ballet.

Annie is the Marketing & Events Coordinator at Rethink, where she helps bring the organizations incredible fundraising events and branded experiences to life.

She loves writing and storytelling, which was fostered throughout her time at McGill University, where she earned a Bachelor of Arts in History and served as an Editor for McGill’s student-run news magazine. She previously worked on the Marketing team at an arts organization, where she helped bring awareness to large-scale public art projects and community events.

Having grown up with Rethink, Annie has witnessed all of the organization’s incredible chapters and is very passionate about their ever-evolving work to support the community and drive change in the breast cancer space.

Outside of work, Annie is probably taking a dance class or curled up with her cat and a good book!