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Breast Health



Don’t believe everything you hear about breasts. We’re busting breast cancer myths 24/7 and answering your questions on our Facebook chatbot. Nothing is off limits.

#8008135 is a socially-driven breast cancer awareness campaign created to educate young people across the globe about breast cancer. The program revolves around the first ever breast health bot built to bust breast cancer myths and answer questions in an engaging way.

“#8008135 is an important, youthful voice to add to the breast cancer movement. As a mother of a teen girl myself, I think it’s important we are properly educating our youth on the importance of breast health and the realities of breast cancer, without turning to a narrative of fear.” – MJ DeCoteau, Founder + Executive Director of Rethink Breast Cancer.”

The campaign was developed based on the results of a US and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens which showed that young adults do not know the fact acts.

We live in a hyper breast cancer aware world where teens are bombarded with information AND misinformation about breast cancer and health. Although they’re “aware” of the disease and likely know someone personally affected, they don’t know many of the facts for themselves. As a result, teenage girls have questions – a lot of them. The thing is, boobs are a weird and uncomfortable subject for them to talk to their parents about it. That’s where Rethink comes in.

“Our goal with the #8008135 campaign is to create a reliable and accessible network of information for teen girls to learn about breasts and breast health,” says Alexis Bronstorph, Creative Director, Sid Lee.

For more information about #8008135, visit

#8008135 was developed by Sid Lee for Rethink Breast Cancer with lead sponsor H&M Canada. In kind support was donated by ASTOUND Group, TWG, Scarlett Street Creative Agency, Right Sleeve, and Media Experts.