While the majority of those diagnosed are women over 50, breast cancer can and does occur in women in their 20s, 30s, and 40s—and affects men too.

But don’t let the possibility of occurrence scare you; maintaining a healthy lifestyle and being breast aware can help you understand and reduce your own personal risk. And that’s what Rethinkers are all about. We want to shift the conversation towards breast awareness so that you can achieve your best breast health, starting right now. You are your own breast health ambassador!