Turning the Page on Cancer

Turning the Page on Cancer (TTPOC) is an annual fundraising campaign where people raise funds to participate in a virtual read-a-thon event (on October 27th, 2024) in support of Rethink’s Metastatic Breast Cancer (MBC) Fund.

TTPOC was created by Samantha, a powerful advocate for metastatic breast cancer issues. Leveraging her love of books and wanting an event easily accessible and inclusive of those in treatment, Sam created Turning the Page on Cancer.

The Turning the Page on Cancer Committee — comprised of Sam’s husband, best friends and her loving community — continue her legacy and vision to amplify the voices of those living with MBC and improve MBC outcomes through education, support, advocacy and research.

“My mantra has always been to fight for those living with MBC when they couldn’t anymore — now the time has come when I hope someone will do that for me.” — Samantha Price Mitchell

Since the event started in 2019, it has raised over $243K to support vital MBC initiatives through Rethink Breast Cancer.