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Shop for Rethink

Shop for Rethink

Go shopping! It’s guilt-free when you’re supporting Rethink Breast Cancer and its partners.


The H&M x Rethink capsule collection consists of five limited-edition statement tees ($17.99 each) designed to support breast health and the facts surrounding breast cancer. Featuring illustrations by Toronto-based artist Quinn Rockliff, these tees are sure to be an Insta hit. 100% of the proceeds go directly to Rethink Breast Cancer. Grab one while you can at six H&M stores across Canada beginning Sept. 27th (while supplies last). In October, they will be asking customers to make a donation at the register by rounding up their purchase price to the nearest dollar, or to a specific amount of the customer’s choosing, with a minimum donation of $10,000.  

H&M x Rethink capsule collection, $17.99 each

Available at the following H&M locations:
Toronto Eaton Centre, Toronto; Yorkdale Shopping Centre, Toronto; 1100 St. Catherine St. W, Montreal; Rideau Centre, Ottawa; Pacific Centre, Vancouver; Chinook Centre, Calgary


Looking for amazing support that supports the cause? This October, Knix will be donating 5% of sales from the 8-in-1 Evolution Bra (padded and unpadded) in Passion & Blush, as well as every pair of Athletic Underwear in those colours plus a limited-edition underwear in bikini, boyshort and thong, with a minimum donation of $10,000, $25,000 maximum. The Evolution Bra is one of (if not the most) comfortable bras you will ever wear, featuring innovative wire-free design that molds to and supports your unique shape. Plus: it’s fully reversible! And for seamless fits with zero panty lines, look no further than the Knix line of uber-comfortable underwear.

Knix Evolution bras, from $66 and underwear collection, from $18


This year, Aerie is offering a limited-edition sports bra and leggings. Aerie will donate 100% of the sales from both the sports bra and leggings with a minimum commitment of $10,000 (up to a maximum of $50,000) in honour of Breast Cancer Awareness Month in Canada, beginning Sept. 27th through the month of October. On September 27th, Aerie will also donate 5% of all sales in Canada and for October, they will offer a donation prompt on their credit card pin pads for all in-store purchases. Customers who donate $5 or more will receive a gift with donation.  

Aerie Sports Bra, $34.95 Leggings, $59.95

Click HERE for store locations


teapigs is a premium tea brand created by two passionate tea lovers in the U.K. What makes teapigs unique is their tea temple – a roomy biodegradable mesh bag that offers all the space whole tea leaves need to infuse properly. Each sip of teapigs tea demonstrates a commitment to the highest quality: whole leaf tea, whole leaf herbs and whole flavours. $1 from every box of teapigs sold in October and November will be donated to Rethink Breast Cancer, with a minimum donation of $5,000.

teapigs premium tea, $9.99 each

Click HERE to shop


Throughout the month of October, Smythe will donate $50, from every Rethink Pink Wool Duchess Blazer sold, to Rethink Breast Cancer, with a minimum donation of $5,000. The Duchess blazer is Smythe’s famed one button, single-breasted blazer with a cut-out back vent.

Smythe Duchess Blazer in Rethink Pink, $695

Click HERE to shop


In collaboration with Rethink, The Ardene Foundation is partnering with influencer Victoria Baldesarra to bring awareness to its Ardene x Barbie collection. The partnership created a fun, relatable fashion campaign as a way to connect the line with Ardene’s core gen Z customer while promoting social engagement and empowerment. During the month of October, Ardene will donate 100% of the net profits from the Ardene x Barbie collection, with a minimum $10,000 donation.

Ardene x Barbie collection, $20 to $50

Kitchen Stuff Plus

Celebrating five years of partnership this October, Kitchen Stuff Plus will give all customers the option of rounding up their purchase to the nearest dollar, or making a donation of their choice to support Rethink Breast Cancer. Kitchen Stuff Plus will make a minimum donation of $10,000.

Click HERE for locations


In partnership with Rethink Breast Cancer, BIKO has designed an exclusive, limited-edition Rose Gold Capsule Collection. 20% of each piece (designed and manufactured in Toronto, Canada, with love) sold will be donated to Rethink. BIKO aims to benefit the lives of women living with breast cancer. With a minimum donation of $5,000 BIKO aims to benefit the lives of women living with breast cancer.

BIKO x Rethink Limited-Edition Rose Gold Capsule Collection, $68 to $328

Click HERE to shop

Victoria Emerson

Victoria Emerson is donating 20% of all sales from the Rethink Wrap Collection, with a minimum donation of $5,000. Known for its collector-worthy wrap bracelets, Victoria Emerson is a jewellery brand made for the lively woman. Celebrating independence and strength, the line of handmade accessories adds a spark to any woman’s outfit.

Victoria Emerson Collection, $29 and up

Click HERE to shop

Gee Beauty

Show your lips some love. Gee Beauty will donate 10% of all lipstick and lipgloss sales to Rethink Breast Cancer in October, with a minimum donation of $2,500. Plus they will add $2 per post on @geebeautystudio with #geekissesforcause.

Gee Beauty Products, $28 and up

Click HERE to shop

Lindo F

Lindo F is the only brand that lets you design your own pom pom toque online. Featuring five toque styles in 100% merino wool in 30 trending colours AND lush collections of faux and real fur poms (Nafa Northern and Saga sourced). When you create the perfect toque in one click, $5 from each toque purchased online will be donated to Rethink, with a minimum donation of $5,000.

Lindo F Toque Collection, $99 to $149

Click HERE to shop

Caryl Baker Visage

For the month of October, all brow services and products purchased at Caryl Baker Visage will help support a $5,000 donation to Rethink Breast Cancer as part of the Caryl Baker Visage Brows Give Back Campaign. In addition to the incredible selection of brow services and products the star of the Brows Give Back Campaign is the exciting official launch of Caryl Baker Visage’s Microblading service!

Caryl Baker Visage Brow Products & Services, $14.50 and up

Click HERE for more info


Stop in at any Ontario Earls Kitchen + Bar in October and enjoy a Non-Alcoholic Strawberry Rhubarb Fizz for $5, with rhubarb, fresh lime, soda, green strawberry bitters and meringue foam. $2 from each Strawberry Rhubarb Fizz and Strawberry Rhubarb Fizz Mocktail sold will go to Rethink for the month of October, with a minimum donation of $5,000. Available at All Earls Kitchen + Bar Ontario Locations – King Street, Vaughan, Square One, Burlington + London

Click HERE for locations


Gémeaux is inspired by the power of female sexuality and the liberation of women from misogynistic social constraints. The Gémeaux gal is unapologetic of her female edge and dresses to show it. We believe that liberation is and should be defined by each woman herself. Vive la femme! From April 1, 2018 to March 15, 2019, 10$ from every purchase of a Gémeaux hoodie will be donated to Rethink, with a minimum donation of $2,500. 

Click HERE to shop

Apollo Tools

Looking for a fun, versatile tool kit that’s effective and good-looking? Pick up the Precision Tools Pink Tool Kits by Apollo. They offer a versatile selection of tools for small household projects—all in a charming pink colour scheme and hardy carrying case. $1 from every kit sold with be donated to Rethink Breast Cancer, with a minimum $5,000 donation. Available year-round at Canadian Tire stores across Canada.

Buy at Canadian Tire stores or online: 39 piece kit and 135 piece kit