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Rethink in the News

We get noticed! From the business TV to the 1ociety spreads, a selection of the juiciest “ink” on Rethink.


Experts & Speakers

MJ DeCoteau, Executive Director + Founder of Rethink Breast Cancer

Spend 10 minutes with Rethink Breast Cancer executive director MJ DeCoteau and it’s clear why she’s been named one of the 10 women Canadians would like to see run the country.The first person in Canada to step up and out for young women concerned about and affected by breast cancer – blazing new and innovative trails in resources, advocacy and education – DeCoteau approaches breast cancer in every which way but sitting down.

An eloquent and dynamic public speaker, MJ DeCoteau is available to speak and offer expert commentary on a vast range of topics related to breast cancer, young women, not-for-profit startup, small and growing business management, creative entrepreneurialism, fundraising in Canada, women in leadership, the upside of a financial downturn, grassroots marketing and more.

Press inquiries should be made to: Tania Kwong, Director of Marketing + Communications.

Press Releases

The latest news from Rethink Breast Cancer

October 2016
Deconstructing Breast Reconstruction

Take a Walk on the Wild Side as Boobyball 15 Takes Guests to Paradise City

Shop to Show You #GiveACare This Breast Cancer Awareness Month

September 2016
It’s-not-my-birthday-so-don’t-send-balloons-to-show-me-that-you GIVE-A-CARE

June 2016
#XOXV: For 15 years Rethink Breast Cancer has been changing lives for young people concerned about and affected by breast cancer

April 2016
Medical Marijuana + Cancer Care Program

Rethinking 4/20: Rethink Breast Cancer’s Medical Marijuana Forum

February 2016
MISSION RECOVERY: Rethink Breast Cancer’s new animated video series for children helps stimulate the cancer conversation amongst young families dealing with the disease

January 2016
Your Best Breast Health: Rethink’s sexy new video series grabs young women’s attention to educate them about breast health!

October 2015
Boobyball Blasts Off All Over Canada!

Young with Metastatic Breast Cancer: On Metastatic Breast Cancer Awareness Day, Rethink launches new support, education and community building tools for young women living with metastatic disease

September 2015
Rethink Announces 2015 Brand Partnerships for Breast Cancer Awareness Month

August 2015
The Comeback: Living Life Post Cancer Diagnosis Video Series

July 2015
YMR 3.0: Rethink Breast Cancer’s Your Man Reminder relaunches hotter than ever with more hotties and new ways to receive breast health updates!

June 2015
The New Rethink: Rethink Breast Cancer launches new brand identity, updated mission, and website focusing on educating young people about breast cancer

May 2015
Understanding Pregnancy after Breast Cancer: Research is needed to understand fertility and pregnancy after breast cancer treatment; help Rethink bring the Baby Time research study to Canada to find the answers

Knowledge is Power When It Comes to High Risk Breast Cancer: Rethink Breast Cancer’s High Risk Forum features expert speakers, community resources and the premiere of the new documentary HIGH RISKApril 2015
Supporting the needs of young women living with metastatic breast cancer

March 2015
Rethink Breast Cancer Calls For Improved Care for Young Women
Rethink Breast Cancer demande une amélioration des soins pour les jeunes femmes

February 2015
How to Be A Loved One (Of Someone with Breast Cancer): Rethink Breast Cancer releases an inspirational new LiveLaughLearn video series for caregivers, funded by Avon Canada

October 2014
Rethink Breast Cancer Launches First Digital Breast Cancer Channel with New Video Content and ‘Zine

April 2014
Rethink collaborates with other organizations on a new breast cancer awareness program funded by the Public Health Agency of Canada.

March 2014
Breast Cancer, Beauty Myths and Mammographies: The 6th Annual Breast Fest Gathering Bares it All with Controversial Stance

December 2013
Baring it All for Breast Cancer: Provocative Photo Exhibit, The Scar Project, Makes its Canadian Debut at the 6th Annual Breast Fest

October 2013
Queen’s Park Turns Pink for Breast Cancer Awareness Month

June 2013
Remarkable New Report Reveals Unique Insight into the Perspectives of Canadian Women with Metastatic Breast Cancer

April 2013
First-ever national survey finds that young Canadian women with breast cancer have a more difficult experience than their older counterparts
Toute première étude pancanadienne sur les femmes atteintes du cancer du sein révèle que les jeunes patientes mènent un plus dur combat que leurs consoeurs plus âgées

October 2012
Hot Guys Unite for the ‘Hottest App Update Ever’ to Help Women Keep Their Breasts Healthy

September 2012
50 Shades of Pink: Controversy and Comedy for Breast Fest Fifth Anniversary

August 2012
1,000 Cranes for 1 Wish: To End Breast Cancer

June 2012
The 9th Annual Seek The Peak Relay Result Are In! Hundreds Come Together For This Unique North Shore Relay In Support Of Rethink Breast Cancer

June 2012
New Study Results Bring Hope to Patients with Metastatic HER2-positive Breast Cancer

May 2012
Seek The Peak – The Ultimate Relay In Support of Rethink Breast Cancer Comes Back To Grouse Mountain

October 2011
Sass, sex and serenity push the boundaries of cancer awareness in the 4th annual Breast Fest Film Festival

September 2011
Rethink Breast Cancer documentary ABOUT HER premieres on W Network on October 1st
Hot men want you to touch your boobs this Breast Cancer Awareness Month!

July 2011
Participants needed for a national survey on young women with breast cancer

May 2011
Rethink Breast Cancer applauds Ontario’s decision to fund Herceptin

Nov 2010
Roll out the pink carpet: Breast Fest Film Festival to showcase inspiring stories from around the world

October 2010
Rethink Breast Cancer calling socialites to the 3nd annual Little Sweetheart Ball

August 2010
Disco Divas and Cool Cats unite for an evening to remember at Boobyball 9: Flash

May 2010
Local superheroes and their sidekicks share their stories of battling breast cancer.

April 2010
Kim Cattrall is announced as the face of this year’s Fashion Targets Breast Cancer campaign.
Angels provide “relief” in time for mother’s day.

November 2009
Stories of Courage Light Up the Pink Screen at Breast Fest Film Festival

August 2009
BIG” Ideas Needed to Support Young Women Battling Breast Cancer.

October 2008
Pretty in Pink: Rethink Breast Cancer receives $1.15 million from TELUS.

May 2008
Hollywood North is Turning Pink! Rethink Breast Cancer announces the launch of the world’s first breast cancer film festival.

February 2008
TELUS rethinks raising awareness about breast cancer with the launch of the Pink BlackBerry® Pearl™ 8130 Smartphone.

January 2008
Are Your Breasts Online? They Should Be! Schick Quattro for Women launches The Booby Wall in support of Rethink Breast Cancer.

November 2007
The National Conference for Young Women Living with Breast Cancer…what a dynamic conference!
First-Ever National Conference for Young Breast Cancer Patients, Survivors and Medical Experts, Co-Presented By Rethink Breast Cancer and the Canadian Breast Cancer Network.

October 2007
October is Breast Cancer Awareness Month – Shop pink to support Rethink!

May 2007
Fashion ‘Targets’ Canadians – Rethink Breast Cancer launches annual Fashion Targets Breast Cancer campaign with hot new look for spring.

October 2006
Check out what Rethink is planning in October for Breast Cancer Awareness Month!
Breast Friends: Celebrity Friendships Sparkle in Breast Cancer Photo Exhibit – Rethink Breast Cancer unveils world touring collection in Canada.

September 2006
Roots and Rethink Breast Cancer Welcome Back the Fashion Targets Breast Cancer Tee in Bold New Colours and Styles for Spring.

February 2006
Rethink Your Risk: A Canadian charity reaches out to young moms with cancer, by MJ DeCoteau.
Chatelaine nominates MJ DeCoteau to run for office!

July 2005
Rethink Breast Cancer’s Annual Fundraiser for Young Researchers, Burlesque – All Dolled Up in the 21st Century.

July 2004
MJ DeCoteau, Executive Director of Rethink Breast Cancer, on Maclean’s Honour Roll ‘04: Ten Canadians who made a difference.

December 2002
Rethink Breast Cancer – Ten Marketers That Mattered.

October 2002
Rethink Breast Cancer finds young women misinformed about breast cancer.
Rethink Breast Cancer launches innovative PSA during Breast Cancer Awareness Month.

October 2001
Rethink Breast Cancer launches breast self examination cards for young women.

August 2001
Fashion Targets Breast Cancer makes Canadian debut.

June 2001
Bold new breast cancer charity to be launched at fun and funky party.