The Rethink Pop-Up House
Open Wed to Sun from 10 a.m. to 6 p.m.
390 Dupont St, Toronto, ON M5R 1V9
The Rethink House Pop-Up
For October 2026, Rethink is transforming a space into a living, breathing prototype of The Rethink House.
Visit the Toronto pop-up
This pop-up will celebrate Rethink’s 25th anniversary and maximize well-being for all younger women with a month-long experiential space for our community and the public to experience Rethink’s future vision, shop the 25 for 25 Collection, attend educational and community events and help fundraise for the permanent House. The Rethink House Pop-Up is powered by TELUS.
Location and hours:
Oct. 2 to Oct. 31, 2026
Open Wed to Sun from 10 a.m. to 6 p.m.
390 Dupont St, Toronto, ON M5R 1V9
A space to shop, learn, move, give and hangout
Whether you’re navigating breast cancer, rebuilding life after treatment, wanting to feel more in tune with your breast health or looking to fuel Rethink’s mission, there will be something for you at the pop-up.
You can expect education and community events, fitness and movement classes, our 25 for 25 Collection shop, moments of celebration and opportunities to fundraise.
25 for 25 Collection
For Rethink’s 25th anniversary, we partnered with 25 Canadian brands to create limited-edition products that amplify Rethink’s mission and drive real impact. Proceeds from each purchase will go directly to Rethink’s mission. You can shop the collection at the pop-up or online through retailers.
Fitness and Educational Events
Rethink’s fitness programming is intended to engage a broad audience of younger women in movement — both those who have not had breast cancer and those who have been diagnosed. Exercise and movement are important both for reducing cancer risk and supporting quality of life during and after cancer treatment.
Educational and community events will cover a range of hot topics across our different audiences, including past favourites and new programs, too!
See our calendar for all pop-up events and to reserve a spot. Please note, space is limited for all events.
Help us build The Rethink House brick by brick
We’re raising $250,000 at the pop-up to fund the permanent Rethink House.
Visit the brick by brick installation, an artistic installation where you can buy a brick to symbolically support the House build. Each purchase comes with a print by Canadian artist Aly Rosenzweig as commemorative gift.
Can’t come in person? Buy a brick online and we’ll ship your print.
Print by Canadian artist Aly Rosenzweig
Thank you to our partners
FAQs
Why is Rethink opening a pop-up house?
Part of Rethink’s next era will involve opening The Rethink House in 2027/2028 — a first-of-its-kind space for connection, movement and thriving beyond breast cancer. It will be a space to unite all younger women under the shared goal to rethink breast cancer, with an impact that goes far beyond breast cancer itself.
But before we get there, we’re opening The Rethink House Pop-Up in downtown Toronto for the month of October to introduce the concept and celebrate Rethink’s 25th anniversary. It will include our vision for the real house, the shoppable 25 for 25 Collection, community events like exercise classes and Sex + Body, and so much more!
Who can visit?
All are welcome! Whether you’re navigating breast cancer, rebuilding life after treatment, wanting to feel more in tune with your breast health, or looking to fuel Rethink’s mission, there will be something for you at the pop-up.
What can I do at the pop-up?
The pop-up will host a number of awesome experiences throughout the month. Check out our events calendar here. Space is limited, so make sure to RSVP before it’s too late! Plus the house will be open Wed-Sun 10am-6pm for you to drop-in to grab coffee, shop our 25 for 25 collection and learn more about our future vision.
What is your location and hours?
⏰ Open Wed – Sun from 10 a.m. to 6 p.m.
📍 390 Dupont St, Toronto, ON M5R 1V9
Curious about the Rethink House?
To expand how we can serve those facing breast cancer and also support younger women before diagnosis, Rethink will be opening modern, multi-purpose flagship house in downtown Toronto where our community connects, grows, learns, and celebrates.