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Privacy Policy

Rethink Breast Cancer (“Rethink”, “we”, “us”, or “our”) takes precautions to safeguard the privacy and security of personal information under its control. This Privacy Policy applies to all personal information collected, used or disclosed by Rethink with respect to donors, fundraising, event participants, and individuals who use the services of Rethink, volunteers and staff.

This Privacy Policy is subject to change due to changes in organizational practices or legal and regulatory requirements. We encourage you to periodically check our website for updates to this Privacy Policy.

Your provision of personal information to Rethink means that you agree and consent that we may collect, use and disclose your personal information in accordance with this Privacy Policy. If you do not agree with these terms, please do not provide any personal information to Rethink. Failure to provide your personal information to Rethink may prevent us from offering you the products or services you have requested.

What We Collect

Personal information includes any factual or subjective information, recorded or not, about an identifiable individual. This includes information in any form, including age, name, ID numbers, income, ethnic origin, or blood type, opinions, evaluations, comments, social status, or disciplinary actions, employee or volunteer files, credit records, loan records, and medical records.

Information You Provide

Rethink usually collects personal information directly from the individual in the course of its business through various means including, but not limited to:

  • registration and application forms;
  • Rethink programs and services;
  • donor and fundraising forms;
  • on-line applications, services and systems;
  • event ticket purchases; and
  • purchases through Give-A-Care.

Rethink may also collect personal information from other sources (including personal references and family members), with the consent of the individual or where permitted or required by law (for example, when the information is about a minor) or is publicly available.

Automated Information Collection

Tracking and Google Analytics
Our websites may automatically record some general information about your visit in order for Rethink to engage in web statistical analysis using Google Analytics. We want to make sure our sites are useful to visitors and make the most efficient use of donor dollars in our marketing efforts through targeted advertising. This information may include the:

  • internet domain for your internet service provider, such as “company.com” or “service.ca” and the IP address of the computer you are using to access Rethink’s website;
  • type of browser you are using, such as Internet Explorer, Firefox or Chrome;
    type of operating system you are using such as Windows or Macintosh;
  • date and time of the visit to our site, the pages of our site that were visited, and the address of the previous website you were visiting if you linked to us from another website;
  • age category, gender, and affinity interests as determined by demographic and interest reports available through Google Analytics.

We make no effort to personally identify you based on your visit to our site. If you wish, you may opt out of being tracked by Google Analytics by disabling or refusing the cookies; by disabling JavaScript within your browser; or by using the Google Analytics Opt-Out Browser Add-On.

Data collected for web analytics purposes may be processed in any country where Google operates servers, and thus may be subject to the governing legislation of that country.

Cookies
We also use “cookies” that identify you as a return visitor and which can help us tailor information to suit your individual preferences. A cookie is a small text file that a website can send to your browser, which may then store the cookie on your hard drive. The goal is to save you time next time you visit, provide you with a more meaningful visit, and measure website activity. Cookies in and of themselves cannot be used to reveal your identity. Many browsers, however, allow you to disable cookie collection if you wish, or inform you when a cookie is being stored on your hard drive. We do not link your cookies to other personal information about you.

Targeted Advertising
As you interact with Rethink’s websites, third party advertising partners may use cookies that we place on your computer, tracking pixels, web beacons and similar technologies to identify you as a visitor to our websites, and present you with targeted ads to help us promote Rethink. You can opt-out of the use of your information for select ad targeting by visiting this site: http://youradchoices.ca/choices, and also by setting up “Do Not Track” options available through your browser. We also occasionally provide your personal information to trusted advertising partners for the purpose of presenting you with targeted ads on behalf of Rethink. You can request that your personal information not be shared with our advertising partners by contacting hello@rethinkbreastcancer.com.

External links
Rethink also provides links to other websites which we believe may be of interest to you. Rethink is not responsible for the privacy practices of these other sites. We encourage you to read the privacy statements of each and every website that requests personal information from you.
Third party social media
Rethink’s use of social media serves as an extension of its presence on the internet. Social media account(s) are public and are not hosted on Rethink’s servers. Users who choose to interact with Rethink via social media should read the terms of service and privacy policies of these third-party service providers and those of any applications used to access them.

How We Use and Disclose Personal Information

Rethink collects and uses personal information for purposes such as:

  • welcoming you as a subscriber , providing access to the newsletter and other mailings, and to facilitate ongoing communication and service;
  • providing cancer-related support services and running Rethink events;
  • responding to any concerns or inquiries about Rethink’s activities;
  • fundraising and promoting Rethink events and services;
  • accounting and other financial purposes such as issuing tax receipts and to administer pre-authorized recurring donations; and
  • maintaining an employment relationship with employees of Rethink.

Should you choose, or are required as part of our support programs, to provide us with your health information, Rethink does not collect or use this information to provide you with opinions or endorse any particular treatment option or course of action, nor do we use this information to make decisions on your behalf or provide you with medical referrals or advice. We do not use such sensitive personal information beyond the purposes of providing the support programs to you.

Aggregated information is used for service planning and delivery, health promotion, and the general administration of Rethink’s business, including to assess the effectiveness of Rethink’s programs and campaigns, improving donor experience and assisting in developing new programs and channels. This information will be compiled and analyzed on an aggregate basis and, unless we have your specific consent to use identified information, does not identify any individual and therefore is not treated as personal information under this policy.

Personal information may be shared with volunteers and service providers (collectively “Affiliates”). Such Affiliates assist Rethink in establishing, managing and maintaining our relationship with you and providing products and services to Rethink, such as mailing and fulfillment organizations and third party fundraising agencies. Such Affiliates will only use your personal information for the purposes identified above and are bound by confidentiality agreements and commit to safeguarding your personal information. Note that in working with our service providers, your personal information may be transferred to a foreign jurisdiction to be processed or stored. Such information may be provided to law enforcement or national security authorities of that jurisdiction upon request, in order to comply with foreign laws.

Rethink does not disclose credit card account information provided by users except to the appropriate banking institutions or payment processing provider in order to process a credit or debit authorization for payment, or to resolve a dispute.

Your information may be shared with our agents, contractors or third-party service providers in connection with services that these individuals or entities perform for us. Our successors and assigns may collect and use your information for substantially similar purposes as described in this Privacy Policy. Except as set out in this Privacy Policy, we do not sell, trade, or otherwise transfer your personal information to outside parties. We may, however, disclose your personal information in the following limited circumstances:

  • As necessary to our service providers that help us with our business operations;
  • If necessary to protect the safety or security of users of our website, to detect and prevent fraud or abusive behaviour, or when otherwise required or permitted by law;
  • In the event that we sell, transfer or otherwise dispose of the business to an affiliate, successor, assign or other third party entity; or
  • With your consent.
  • Otherwise, we will not disclose your personal information to others without your consent.

Express consent will always be sought should the primary purpose of collection be to promote a corporate partner product or should we wish to disclose your personal information to a third party, such as another charity.