Who We Are

MJ is the Founder + Executive Director at Rethink Breast Cancer where she is responsible for the overall direction, management, fundraising strategy and creative vision of an increasingly bigger and bolder Rethink. While she’s won numerous “trailblazer” awards for her work at Rethink and is known for modernizing the breast cancer campaign, MJ also has a cat-loving, Jane Austen-reading, ’40s musical-watching side. She loves winter snuggled up at home with her husband and daughter, but always the adventurer, has an Arctic expedition on her bucket list.

Alex is the Senior Events Manager for Rethink Breast Cancer where she helps plan our amazing events for this important cause. Before joining Rethink, she worked in Holt Renfrew’s marketing department and helped launch little sister brand hr2. Finding herself getting involved with anything event-related she could, both at work and at play, she decided to make the switch from marketing and join the Rethink events team. Alex is always on the hunt for the perfect sangria on Toronto’s sunny patios and travels the world as much as possible…trying to beat her record of 10 countries in one year!

Kendra is the Manager of Partnerships + Sponsorships at Rethink Breast Cancer, responsible for maintaining and deepening existing Rethink partnerships, as well as outreach to potential new partners. Prior to joining Rethink, she managed national, multi-million dollar partnerships and activations at a charity focused on international development and youth empowerment. Outside of the office walls, Kendra is a reality TV and horror movie aficionado on a constant quest to satisfy the wanderlust. From a month in the Amazon to an East African safari, she’s always up for an adventure.

Jasmine is the Digital + Social Media Coordinator for Rethink Breast Cancer where she helps facilitate conversations through storytelling and information sharing, driving Rethink’s content strategy in a way that most resonates with young people in today’s world. She’s passionate about social justice and using our unique stories and human experiences as a way to connect to one another. Jasmine previously worked in communications and public relations in mental health at University Health Network. A lover of all things before her time, you’d most likely find her in a vintage store or wandering out in nature with an old camera in hand.