You deserve your own movement.
We are your breast
cancer movement
You aren’t average and we aren’t your average charity. Rethink educates, empowers and advocates for people who are affected by breast cancer through boldfaced campaigns, content, programs and resources. Are you in?

Help demand equal access to take-home cancer drugs
Ontario cancer patients younger than 65 years must navigate a maze of financial and administrative challenges to access innovative and effective take-home cancer treatments that are easily and affordably available to patients in other provinces and territories. This is because the treatment they need comes in pill form taken at home rather than in the hospital.
How is this fair? It’s not.

You deserve to be seen.
Uncovered: A Breast Recognition Project is a resource that focuses on the breast cancer experiences of Black, Indigenous and People of Colour. Through powerful imagery and genuine storytelling, it shines a light on the physical and emotional scars of breast cancer, cultural barriers and health equity. Created in collaboration with Michelle Audoin, a young Black woman with metastatic breast cancer.

Meet Give-A-Care: Products that really understand young people with breast cancer.

Forget poorly photocopied diagrams and cold, clinical pamphlets. We think there’s a better way to educate young people about their health—whether it’s learning from the experiences of those who have been there or giving you straightforward information from a trusted expert.
You have the power you create positive change in the lives of young people living with breast cancer. Start a fundraiser today to raise money that directly impacts Rethinks work responding to their unique needs.
Clinical outcomes for those diagnosed with metastatic breast cancer have been stalled for over a decade. That’s unacceptable. These people need your help.