About Rethink
We are your breast cancer movement
Our Mission
Rethink Breast Cancer is a Canadian charity known for making positive change and rethinking the status quo when it comes to breast cancer. Rethink educates, empowers and advocates for system changes to improve the experience and outcomes of those with breast cancer, focusing on historically underserved groups: women diagnosed at a younger age, those with metastatic breast cancer and people systemically marginalized due to other factors within the social determinants of health.
The Rethink Model is a wholistic approach to rethinking breast cancer
Building Community
We create spaces where people are seen, heard and feel connected
Listening and Providing Support
We meet people where they are at and support their unique needs
Advocating for Health System Change
We disrupt the status quo and consistently push for better access to treatment and care and make positive change
Collaborating Through Strategic Partnerships
We partner with aligned individuals and organizations to increase our impact
The Rethink Story
Our timeline across 20+ years.
Partner With Us
Our approach to partnerships is unique. We’ve said goodbye to the transactional model and instead lean into partnerships that feel aligned and are anchored in impact. We value authenticity in our work and the same goes with our partnerships. Our partners genuinely care about the work we do and who we do it for, playing such an integral role in rethinking breast cancer.
In Honour of the Land We Work On
The Rethink team is incredibly grateful and honoured to work on the traditional territory of several First Nations, such as the Anishnabeg, including the Mississaugas of the Credit and the Chippewa, as well as the Haudenosaunee and the Wendat peoples, which is home to many diverse First Nations, Inuit and Metis peoples today. This sacred land is covered by Treaty 13, signed with the Mississaugas of the Credit, and the Williams Treaties, signed with multiple Mississaugas and Chippewa bands.
Both through our work and personally, we continue to listen and learn about the truth of what has occurred throughout history and hold deep gratitude for our privilege to call this place home. We honour and acknowledge with deep respect the history, the spirituality, the culture and the wisdoms shared over millennia and we stand in solidarity and allyship with the Indigenous peoples of these lands and beyond in their fight for land, self-determination and decolonization.