Be Part of the Change.

Educate. Empower. Advocate.

Rethink’s advocacy work boldly puts the issues that matter to women with breast cancer on the agenda.

Metastatic Breast Cancer BC Advocacy Day

We work closely with young women, placing them at the center of making much-needed changes to improve breast cancer services, treatment, education and research for all women.

To get involved in our Movements for Change please click on the links below or contact us.

Movements for Change

metastatic awareness day mbc ally

It’s time to drastically improve the lives of women with metastatic breast cancer.

#NoGoodKind: Be an Ally for women living with MBC

Sign the pledge

Dear friends with MBC – I just wanted to say I see you.

Read Laura’s letter explaining why it’s important to be there for your MBC friends, especially as an early stage member of the breast cancer community

Read on

Because it’s important – like life and death important – for people like me.

Learn why Vesna and others with MBC need you to make noise now.

Read on

Funding for cancer treatment shouldn’t depend on how old or young you are. That’s not fair.

#BitterestPill: Accessing take-home cancer treatments

Learn more

Our Wins


10,000 Rethinkers signed the #MBCintheDARK petition. They committed to making our health system better for everyone by bringing the voices and values of women with metastatic breast cancer into the light and called for improved transparency and accountable timelines. After meetings with decision makers and leveraging the power of our network, pCPA announced their benchmarks for shorter timelines to negotiate drug prices and sign and letter of intent. Proof our voices made a difference – the next breast cancer drug was negotiated in half the time as the one before!


We brought our advocacy messages to the provincial legislature in the provinces of Alberta, British Columbia and Nova Scotia, calling for greater access to tumour profiling tests, which provide valuable information oncologists and patients can use to personalize a treatment plan and make decisions around treatment options. Our work paid off! All three provinces announced they will fund the Oncotype Dx test for all eligible women in those provinces. 


In December 2013, Rethink met with the Minister of Health in Ontario to address the lengthy wait-times for women who are at high risk of developing breast cancer and choose prophylactic mastectomies. Since that meeting, The Breast Reconstruction Working Group and Expert Panel at Cancer Care Ontario (CCO) was commissioned to examine this issue and advise on best practices. This information will help inform CCO and the Ministry on the needs for related services, and address recommendations for the optimal delivery of breast cancer reconstruction services in the province of Ontario.

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