MJ is the Founder + Executive Director at Rethink Breast Cancer where she is responsible for the overall direction, management, fundraising strategy and creative vision of an increasingly bigger and bolder Rethink. While she’s won numerous “trailblazer” awards for her work at Rethink and is known for modernizing the breast cancer campaign, MJ also has a cat-loving, Jane Austen-reading, ’40s musical-watching side. She loves winter snuggled up at home with her husband and daughter, but always the adventurer, has an Arctic expedition on her bucket list.
Tania is the Director of Marketing + Communications at Rethink Breast Cancer where she oversees content, communications and marketing campaigns that educate and help spread awareness. Prior to joining Rethink, Tania was the award-winning editor-in-chief of Glow, Canada’s national beauty and health magazine. Her work has also been featured in magazines like Fashion, Sotheby’s Insight and Maison Birks 1869. When she’s not in the office, she’s likely chasing around her two daughters and dreaming up desserts to bake.
Maura is the Finance + HR Director where she keeps the finances on track and manages all things internal for Rethink Breast Cancer. Diagnosed with breast cancer in 2005 Maura first became aware of Rethink through its Support Saturday program and when a vacancy arose happily joined the staff in 2007. Outside of Rethink Maura is mom to two teenagers Evelyn and Aidan, loves spending time with friends and family, doing pilates and judging synchronized swimming.
Stacey is the Director of Partnerships + Sponsorships at Rethink Breast Cancer where she builds relationships with a wide array of brands and companies in order to raise the important funds used to create and evolve Rethink’s programs and events. Before joining the amazing and inspiring Rethink team, Stacey headed up the partnership department at NXNE, Canada’s largest music festival, where she worked directly with top tier brands to create best in class branded experiences. Previous to that, Stacey spent 5 years building Advertising Week Canada, and was responsible for overall business strategy, sponsorship solicitation and activation as well as overseeing all event logistics.
Shawna is the Senior Manager of Support + Education at Rethink Breast Cancer. For the past six years, she has provided leadership and used her clinical expertise to create and administer support and educational programs that have a national reach and global interest. Prior to Rethink Breast Cancer, Shawna worked in outreach and advocacy with children, youth and families at Kids Help Phone and Bereaved Families of Ontario. When Shawna is not rethinking breast cancer she is baking, hunting for vintage treasure or spending time at her cottage with friends and family.
Shauna is the Digital Marketing Manager for Rethink Breast Cancer where she helps drive digital engagement and strategy. Before joining the Rethink team, she worked with charities across North America to provide them with innovative, strategic digital marketing and fundraising campaigns. She strives to continue this work with Rethink, delivering content that reflects the vibrant energy and unique needs of those we support in new and creative ways. Shauna spends her spare time traipsing through the isles of local vintage shops, rediscovering her love of dance at studios across the city and dreaming up new locations for her next adventure.
Alex is the Senior Events Manager for Rethink Breast Cancer where she helps plan our amazing events for this important cause. Before joining Rethink, she worked in Holt Renfrew’s marketing department and helped launch little sister brand hr2. Finding herself getting involved with anything event-related she could, both at work and at play, she decided to make the switch from marketing and join the Rethink events team. Alex is always on the hunt for the perfect sangria on Toronto’s sunny patios and travels the world as much as possible…trying to beat her record of 10 countries in one year!
Leanna is the Designer for Rethink Breast Cancer where she helps create a cohesive visual branding across all of Rethink’s properties, including websites, social platforms, events and campaigns. Before joining the incredible Rethink team, she worked in the publishing world, creating layouts and covers for national magazines like Chatelaine, Weddingbells, Canadian Family and, most recently, House & Home. When she’s not watching reality TV or cheesy romantic comedies, Leanna can be found researching flights to New York and bookmarking new baking recipes.
Emily is the Programs + Community Specialist at Rethink Breast Cancer, where she helps plan and execute Rethink’s educational and support programs. She also manages the Give-A-Care line and regularly contributes to the Rethink blog. Diagnosed with breast cancer in 2015, Emily was introduced to Rethink through the summer retreat, Stretch Heal Grow, where she fell in love with the organization. Outside of Rethink, Emily is trying to figure out life after cancer by volunteering, being a running coach at the Running Room and training for her next half marathon.
Taylor is the Social Media Strategist at Rethink Breast Cancer where she oversees Rethink’s social presence and communities on Facebook, Twitter, Instagram, YouTube and Pinterest. Prior to joining the delightful team at Rethink, she worked in Marketing at Knix where she headed up the influencer and ambassador programs, fulfilling her passion of connecting with people IRL and online. Previous to Knix, she worked as a media planner with her main account being H&M. If Taylor isn’t watching small white dog videos on Insta, she can be found singing off-key at a concert with her friends, or dreaming up her next sunny beach vacation.
Scientific Advisory Committee
Dr. Anil Abraham Joy, Associate Professor, Department of Oncology, University of Alberta. Medical Oncology, Cross Cancer Institute. Medical Director (Edmonton), Alberta Cancer Research/CBCF Tumor Bank. Provincial Chair, Alberta Breast Cancer Program
Dr. Christine Brezden-Masley, Medical Oncologist and the Division Head of Hematology / Oncology at St. Michael’s Hospital and Head of the Oncology Clinical Research
Dr. Daniel Rayson, Associate Professor, Division of Medical Oncology, Department of Medicine. Director, Atlantic Clinical Cancer Research Unit (ACCRU). Medical Oncologist, QEII Cancer Care Program. Vice-Chair of the Development Board, Beatrice Hunter Cancer Research Institute
Dr. Jory Simpson, Division of General Surgery, assistant Medical Director of the CIBC Breast Centre at St. Michael’s Hospital and a lecturer in the Department of Surgery at the University of Toronto
Dr. Katia Tonkin, Professor, Department of Oncology, University of Alberta. Medical Oncologist at the Cross Cancer Institute in Edmonton, Alberta
Dr. Stephen Chia, Medical Oncologist and chair – Provincial Breast Tumour Group, BC Cancer Agency
Dr. Sunil Verma, Associate Professor, University of Toronto and a Medical Oncologist at the Sunnybrook Odette Cancer Centre.
Metastatic Breast Cancer Advisory Board
The MBC Advisory Board was created to help empower Canadians living with metastatic breast cancer (MBC) by providing patient-focused insights on issues related to those affected by and concerned about MBC. This board brings together the lived experience and knowledge of women living with MCB, women who have had early-stage breast cancer, and caregivers. Learn more about the MBC Advisory Board here.
photography by: Alicia Thurston
Board of Directors
(Chair) John Tobin, LLB, Partner at Torys LLP
Alison Gordon, Chief Executive Officer, 48North
Christine Brezden-Masley, Medical Oncologist; Division Head of Hematology / Oncology at St. Michael’s Hospital in Toronto
Eva Salem, Vice President of Strategic Marketing, Canadian Tire
Amanda Alvaro, Co-Founder, Pomp + Circumstance
Jordon Bortolotti, EVP at Studio 71 LP
R3 Advisory Committee
The R3 is a dynamic group of young professionals dedicated to volunteering their time, talents, and energy. As a group of motivated, community-minded, and philanthropic young professionals, the R3 members help raise Rethink’s visibility as well as identify and connect resources to the organization. They are passionate leaders, supporting young people dealing with breast cancer.
Adrienne Love, Torys LLP
Ainslie Parsons, Bereskin & Parr LLP, RYWN
AJ Goodman, Corporate Communications Professional
Christine Wilson, Sun Life Financial
Dory Kashin, Event Planning Consultant, RYWN
Emma Watham, Creative and Art Director at John St.
Fotini Iconomopoulos, Management Consultant
Jen Schenkel, Multidisciplinary Artist
Laura Carinci, Marketing at Knixwear
Lauren McPhillips, Editor at This Renegade Love
Meredyth Williams, Marketing at DS Group
Michalina Szulc, Director of Program Management at RBC
Natasha Peterson, Arts & Culture
Silvana Langley, Development Manager, RYWN
Tasha Westerman, Director, People Services at Long View Systems
Veronica Waterson MacDonnell, Brand Strategist at Twitter