It feels good when you know your purchases will actually support the breast cancer community, Rethink Breast Cancer’s work and our impact partnerships — Breast Cancer Awareness Month and beyond. We’re continuing to Rethink Pink with our intentional partnerships this year.
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Meet Our Impact Partners
Our Impact Partners are committed to helping advance Rethink’s mission to educate, empower and advocate for those who are concerned about and affected by breast cancer, helping them live longer and better. They help drive our mission forward and together, we’re addressing the gaps in care for the breast cancer community and engaging audiences in important breast cancer issues.
At Rethink, we use a sustainability lens for all our activities and as we intentionally select our Impact Partners, we focus on working with brands that align with our mission and values and partner with companies that want to drive impact. Our Impact Partners play an important role in the breast cancer ecosystem and drive real change.

In its 11th year of partnership, Kitchen Stuff Plus will provide all customers the option of making a donation of their choice to support Rethink Breast Cancer at checkout.
Kitchen Stuff Plus will make a minimum donation of $10,000.
Find a store location here.

Throughout the year, SMYTHE will donate $50 to Rethink Breast Cancer from every Duchess Blazer and their new handknit sleeveless turtleneck in Rethink Pink, with a minimum donation of $5,000.
Head here to shop.

In partnership with Rethink Breast Cancer, 20% of each piece sold will be donated to Rethink Breast Cancer, with a minimum commitment of $5,000. Head here to shop.
On July 25, 2019, our dear friend and former BIKO team member Nadine Parsons joined the heavens after a fierce and resilient battle with metastatic breast cancer. Nadine, @thrivetoshine, will forever be in our hearts. Through the BIKO x Rethink partnership, we aim to benefit the lives of women living with breast cancer.

In partnership with Rethink Breast Cancer, LOHN has designed a limited-edition candle called ‘Together’. 50% of each candle sold will be donated to Rethink Breast Cancer.
Inspired by the essence of empowerment, overcoming and support, the scent of this candle is a burst of brightness and depth, with notes of pink grapefruit, palmarosa, cedarwood, patchouli and basil. Hand poured in a custom glass, the Together candle is made with essential oils, an organic coconut and soy wax blend, and a non-toxic cotton wick.
Click here to shop.

Torrid Canada will support Rethink’s mission to educate, empower and advocate for system changes to improve the experiences and outcomes of those with breast by donating 100% of customer donations collected in-store at the cash register, 20% of net proceeds from Torrid’s 6-piece BCA collection, $1 from the full price bra sales online, $2 from full price bra sales cancer from September 15 to October 31, 2023.
Find your Canadian Torrid store here

For the month of October, 100% of the proceeds from the sale of Andrews’ tote bag will support Rethink’s efforts to drive positive change and rethink the status quo when it comes to breast cancer.
Shop here.
Meet Our Community Partners
Our Community Partners support our mission through their creative campaigns and fundraising initiatives and we’re grateful for their support. We work closely with local business and community groups to strengthens the broader community through breast cancer education, empowerment and advocacy. We’re thankful to our Community Partners for their generosity and their strong belief in our mission.
GeeBeauty • Carriage Trade Shop • BODEGA • CHAT • B. Beautiful • Maison Pilates • Onyx+Ivy • Anansi Press • B-Sharp Ottawa • Tweak Boutique • Alex Moore-Gibson • Giftologie • Compassionhat