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Go shopping! It’s guilt-free when you’re supporting Rethink Breast Cancer and its partners.

For nearly a decade, Aerie has generously supported Rethink’s mission to empower young people worldwide who are concerned about and affected by breast cancer. From September 29 – October 26 Aerie will be collecting donations at credit card pin pads across Canada to fuel Rethink’s work.  Find a location here.

From October 1-17th, H&M will be donating 10% of all bra sales to Rethink Breast Cancer. Plus, they will be inviting customers to make cash donations at the register that will be matched by H&M up to $10,000, to support Rethink’s mission to educate, empower and advocate for young people affected by breast cancer.  Find a location near you.

Celebrating seven years of partnership this October, Kitchen Stuff Plus will give all customers the option of making a donation of their choice to support Rethink Breast Cancer at checkout.

Kitchen Stuff Plus will make a minimum donation of $10,000.

Find store locations HERE.

At Scentsy, they are passionate about fragrance and how it makes us feel, how it connects us to our deepest memories, and how sharing those memories connect us with each other. In support of Rethink Breast Cancer, Scentsy has created a new and unique warmer, Hope, Strength & Love. This warmer has etched glass with a beautiful, iridescent finish, that holds inspiring fragrances for every mood and occasion. 

From August 1, 2020 to January 31, 2021 Scentsy will donate $13 from the sale of each Hope, Strength & Love Warmer to Rethink Breast Cancer, with a minimum donation of $10,000. Available for a limited time only, shop here.  

Biko Rethink Jewelry Partnership

In partnership with Rethink Breast Cancer, BIKO has designed an exclusive capsule collection in a limited-edition Rose Gold (starting at $68). 20% of each piece sold from this collection, as well as the J’Adore Pearl Drops ($95), will be donated to Rethink Breast Cancer, with a minimum commitment of $2,500.  

On July 25, 2019, our dear friend and former BIKO team member Nadine Parsons joined the heavens after a fierce and resilient battle with metastatic breast cancer. Nadine, @thrivetoshine, will forever be in our hearts. Through the BIKO x Rethink partnership, we aim to benefit the lives of women living with breast cancer. 

Toronto-based casual luxury brand Ellie Mae has designed a capsule collection exclusively for Rethink Breast Cancer. Crafted in its downtown studio, the range consists of cozy, throw-on-and-go pieces like French terry sweats, graphic tees and tie-dye sweaters, a mix of accessories including a lace bralette and bow-embellished scrunchie, as well as curated vintage tops and a made-to-order Blossom Pink Sequin Suit. Launching October 1st, 15% percent of sale proceeds go directly to Rethink, with a minimum commitment of $5,000.  

Ellie Mae x Rethink, starting at $80. Available at for a limited time. 

Designed for women by women, Bravado Designs offers a range of nursing and everyday bras that conform to their ever-changing shapes. Created with high-quality fabrics and technical details, these bras are the perfect intersection of ultimate comfort and style. For the month of October, a percentage of Bravado Designs website sales will go to support Rethink Breast Cancer, with a minimum donation of $5,000. 

Maternity and nursing bras that mold to your shape, $39 and up 

Everyday bras that actually fit you, $52 and up 

Click HERE to shop 

Inspired by our friend Rachel, the Glad To Be Here collection celebrates the strength, courage and grace that is associated with the gladiolus flower.  

Rachel Milan is a Hamilton born writer, wife and mother to three beautiful children, who is living with stage 4 metastatic breast cancer. Rachel embodies the attributes of this collection: full of grace, strength and courage. Her passion to bring attention, advocacy and awareness to young women living with breast cancer was the catalyst for this collection.   

All proceeds from the Glad To Be Here collection (made from recycled aluminum, $19-$24 ) will be donated to RETHINK Breast Cancer, with a minimum commitment of $3,500.   

Click HERE to shop  

In partnership with Rethink Breast Cancer, LOHN has designed a limited-edition candle called Rise. Inspired by the essence of empowerment and overcoming, the scent of the Rise candle is a burst of brightness and depth, with notes of pink grapefruit, palmarosa, cedarwood, patchouli and basil. Hand poured in a custom glass, the Rise candle is made with essential oils, an organic coconut and soy wax blend, and a non-toxic cotton wick. 50% of each candle sold will be donated to Rethink Breast Cancer, with a minimum donation of $2,000.   

LOHN x Rethink Limited-Edition Rise Candle, $40.  

Click HERE to shop

Throughout the month of October, Smythe will donate $50 to Rethink Breast Cancer from every Duchess Blazer in Rethink Pink sold. The Duchess blazer is Smythe’s classic wool one button, single-breasted blazer with a cut-out back vent.  

Smythe Duchess Blazer in Rethink Pink, $695  

Head here to shop.

For the month of October, Gee Beauty will be donating 100% of proceeds from the Gee Beauty Bundle to Rethink Breast Cancer, with a minimum donation of $3500. The Bundle features some of Gee Beauty’s top products including the Hi Brow, Brow Blender, Rose Gua Sha Scraping Massage Tool, Rose Jade Roller and their Smoothing Lip Balm. 

Grab yours here.

For the month of October, Courage Cookies will be donating 10% of proceeds from all cookie sales to Rethink Breast Cancer’s mission to educate, empower and advocate for young people affected by breast cancer.

You can buy their delicious cookies 7 days a week at Stackt Market, or online at for delivery across Canada. 

Manta is a multi-award winning brush created with love by Tim Binnington for his wife who lost her hair after receiving treatment for breast cancer. As it began to grow back, he watched her struggle, too scared of breakage and painful contact with her scalp to use a brush. With over 30 years of professional haircare experience and the latest materials and technology, he developed a brush for her that would reinvent the way we treat our hair — a brush that is as gentle on your hair as running your fingers through it. 

Manta Canada will be donating 15% of proceeds from their Pink Manta Brush to Rethink Breast Cancer’s mission. Manta Canada will donate a minimum of $2,500 to Rethink through the end of the year.  

Manta Hairbrush in Pink, $42, shop here. 


B. Beautiful and give back. Throughout the months of February and October, 50% of the proceeds on all High Definition Brow services will be donated to Rethink Breast Cancer, supporting a $3,000 donation commitment. In the month of June, 10% of the proceeds from all microblading services will be donated to Rethink. 

As our resident brow expert, B. Beautiful will also provide 10% off microblading services for any woman in Rethink’s network. 

High Definition Brow Service gives perfectly defined filled in and shaped brows that last 4-6 weeks, $38.50. 

Click HERE to shop eyebrow services 

Phase Skin, a new line of skincare products formulated to work with your unique biochemistry and hormone stages. Phase Skin is opening up the dialogue for women to learn about menstrual hormones, cycles, menopause and skincare. Each of the three products in the P{H}ASE Kit is specifically formulated with product percentages that align with the needs of the skin based on your menstrual cycle. As women move onto the next hormonal phase of their lives, the P{H}ASE II Menopause Serum is available for perimenopausal, menopausal and post-menopausal women. 

10% of sales from the sale of the Phase kit ($82) and menopause serum will be donated to Rethink in October, with a minimum guarantee of $2,000. Shop here.

Willful is partnering with Rethink Breast Cancer to help tackle the stigma around end-of-life for planning. For every will purchased in the month of October, Willful will be donating $3 to Rethink, with a minimum donation of $3500.   

Willful also believes in educating Canadians about the impact of legacy giving. By leaving a gift to a charity in your will, you have the power to leave a legacy that lives on forever. Rethink is Willful’s featured charity for the month of October.  

Click here to get started on your will today.

Everviolet is a beautiful lingerie and loungewear collection nurturing changes in woman’s body following treatment for breast cancer. Our mission is to help women renew a sense of self and femininity following change. Everviolet is proud to be partnering with Rethink Breast Cancer during this year’s Breast Cancer Awareness Month. Impressed with their commitment to educating, empowering and advocating for people worldwide, we are donating 10% of sales of our Astrid Sustainable Jersey Bralette on October 16 and 17. 

Shop the Astrid bralette here, $62, #beautyofchange.  

With the Mantra collection by Pamela Lauz Jewellery, you can wear your inspiration and show the world your power words. The Element collection is design distilled to its very essence. Just a touch of sparkle and colour gives you all you need to shine. Pamela Lauz Jewellery will donate 15% of proceeds from the sale of all collections to Rethink Breast Cancer, with a minimum commitment of $1,500. 

Mantra Collection pendant necklaces and rings, $149 and up 

Element earrings and necklace, starting at $45. 

Shop all collections at offers curated experiences to engage with more natural methods of facial hair grooming. 10% from all Good Together! henna tint and threading experiences, as well as Pink my Brows! at will be donated to Rethink Breast Cancer during the month of October, with a minimum donation of $1,500.

Pink my brows! Will be offered every weekend in October, where the community can choose to flaunt full pink brows or versions of pink brows in support of Rethink’s mission. 

Good Together packages, starting at $70 .

The Agatha pendant is the patron Saint for breast cancer survivors. Deux Lions took this piece to heart, not only because we all have a mother, sister, friend, who is affected by breast cancer, but they really wanted to contribute, in their own way, to make a difference. 30% of sale proceeds from this antique–inspired medallion will be donated to Rethink (with a minimum commitment of $2,000). Handcrafted with love in Montreal.  

Special thank you to Rethinker Aya McMillan who originally commissioned this piece for herself and introduced us to Deux Lions.   

Agatha pendant necklace in gold vermeil, 10K solid gold or sterling silver, from $190 and up  

Click HERE to shop  

ŪNIKA was created with a clear vision in mind: to provide body-specific swimwear for all women – regardless of age, shape, or size. We aim to empower every woman in recognizing and appreciating her own individuality – the end goal is to make you feel confident in a swimsuit. For the month of October, Unika will be donating 10% of sales from all swim and masks to Rethink, and inviting customers to donate additional proceeds at checkout both online and in-store, with a minimum donation of $1,200. Breast cancer survivors will also have the opportunity to receive 50% off a custom fitting during this time.  

When her sister lost her hair soon after starting chemotherapy, Compassionhat was founded, to provide soft, comfortable headwear to those experiencing hair loss, especially with the scalp sensitivity that can come along with it. Compassionhat brings together the convenience and ease of a hat with the trendy look of a scarf! For every order received, a sleep cap is donated to a woman in need. 

Compassionhat is donating 10% of proceeds from the sale of all products to Rethink Breast Cancer, with a minimum commitment of $1,500. During Breast Cancer Awareness Month, 15% of proceeds will be donated to Rethink. 

Click here to shop 

STIL’s Get It Done Planner is designed to make your task planning as easy and seamless as possible so that you can focus on being your best self. Built for a 90-day achievement cycle, the GID Planner gives you a quarter of a year so you aren’t overwhelmed by having to take on 12 months at a time.  For the month of October, STIL is partnering with Rethink Breast Cancer. For every Nude Get It Done Planner purchased, 10% will be donated to Rethink’s mission, with a minimum donation of $500.  

STIL Get It Done Planner in Nude, $39. Get yours here.

Amara Blue Designs creates delicate adornments for all womxn to wear. The Studio Sashiko x Amara Blue collaboration pieces represent resilience through incredible hardship – a celebration of moving through the toughest moments in life, and coming out even stronger than before.   

The collaboration necklaces feature Amara Blue’s classic Femme Libre design on one side with our custom Mastectomy design on the other; giving you two options in one necklace!   

$10 from the sale of each necklace will be donated to Rethink Breast Cancer.  

This limited edition style is available in Sterling Silver, $75. Shop here.

hali is all about the latest beauty, skincare, makeup, personal care and cute everyday stuff. This Breast Cancer Awareness Month, hali has created three custom beauty baskets available only for the month of October.  

hali will donate 10% of revenue from the sale of each pink beauty box to support Rethink Breast Cancer’s work to educate, support, and advocate for young women affected by breast cancer.  

Shop boxes here, $100, $200 and $300. 

Ditch the disposable and upgrade to Grin – the toothbrush you’ll brag about. The reusable aluminum handle rinses clean and never rolls over, and each toothbrush comes with 3 replacement brush heads. Your teeth and gums will thank you, and so will the planet. 

For each pink toothbrush purchased, $1 is donated to Rethink Breast Cancer. 

Click here to shop single purchase and subscription toothbrushes 

Looking for a fun, versatile tool kit that’s effective and good-looking?

Pick up the Precision Tools Pink Tool Kits by Apollo. Ideal for small household project, the tools come in a charming pink colour scheme and hardy carrying case. $1 from every kit sold with be donated to Rethink Breast Cancer. Available year-round at Canadian Tire stores across Canada. 

Buy at Canadian Tire stores or online: 39 piece kit and 135 piece kit 

Poppi prebiotic soda is thrilled to be supporting Rethink Breast Cancer with an integrated “Drink Pink” promotion during the month of October 2020. Breast Cancer has impacted the lives of many women, and poppi will do its small part to drive education and awareness for young people impacted by the disease. 

Want to help? Shop our fan favorites, Strawberry Lemon and Raspberry Rose, by the can at Whole Foods during the month of October and a portion of proceeds will be go back to Rethink.  

Find poppi at select Whole Foods – find a location near you.

The Silk Labs is thrilled to partner with Rethink this October! Launching on October 1st, 50% of sale proceeds from the Dusty Rose Comb will be donated to Rethink Breast Cancer. They will also be encouraging customers to donate directly to the cause, across all social platforms.  

For use on wet or dry hair, everyday or styling, the Dusty Rose Comb is specially designed with a wider and thicker tooth comb to work on all hair types. Made with environmentally friendly acetate, which is often used while creating higher-end sunglasses, rather than plastic. Available while supplies last, $22.

Milky Sands uses art as a tool to advocate for breast cancer awareness and encourage body acceptance. Through this they have made connections with so many beautiful women whose lives have been changed by breast cancer.

These interactions have inspired Milky Sands to support Rethink by donating 15% of all profits from our Boob Equality Collection and Check Your Melons Tees. Shop here.

Instagram: @milky_sands  

Mylina & Co is a jewlery line inspired by creator Myda Khan’s cancer journey. She has designed two special limited-edition pieces –  The “Rose Gold Warrior Ribbon” representing those thriving through breast cancer and “To Support And Protect” rose gold hamsa evil eye with a pink sapphire stone, representing those who supported a fellow thriver. 

Rethink Breast Cancer made a significant impact on Myda’s cancer journey, helping guide, educate and build connections, making her feel less alone. $10 of each purchase will be donated to Rethink Breast Cancer in support of their programs. 

Shop the collection here.  

50 Carroll Street Toronto, Ontario Canada M4M 3G3
Phone: 416 220 0700
Registered Charity #: 892176116RR0001

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