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Go shopping! It’s guilt-free when you can feel confident in knowing your purchases—Breast Cancer Awareness Month and beyond—are going towards supporting
Rethink Breast Cancer’s community, the work we do and our
intentional partnerships!

Plus, for a limited time, you can shop select items in Rethink’s 20th Anniversary Pop-Up Shop,
until October 13, 2021 at Stackt Market (28 Bathurst Street, Toronto, ON).

Follow our Instagram for more details!

Click here to shop our 20th Anniversary items online through our Give-A-Care site now!

Meet Our Partners

For nearly a decade, Aerie has generously supported Rethink’s mission to empower young people worldwide who are concerned about and affected by breast cancer. For the month of October, Aerie will be collecting donations at credit card pin pads across Canada to fuel Rethink’s work.  Find a location here.

GAP teamed up with local Toronto-based artist, Rachel Joanis to create a special, limited edition long-sleeve shirt in honour and support of Rethink Breast Cancer’s 20th Anniversary. Come check it out at the Rethink Pop-Up Shop, open October 2-October 13 at Stackt Market (28 Bathurst Street, Toronto, ON).

Celebrating nine years of partnership this October, Kitchen Stuff Plus will give all customers the option of making a donation of their choice to support Rethink Breast Cancer at checkout. 

Kitchen Stuff Plus will make a minimum donation of $10,000. 

Find a store location here

Peace Collective is honoured to partner with Rethink to celebrate their 20th Breast Cancer Awareness Month, with a limited-edition Educate, Empower, Advocate capsule collection. 15% of proceeds from the collection, which includes joggers, crewneck and cap, will be donated to Rethink Breast Cancer.  

Our ethos at Peace Collective is centered around giving back, and we are proud to support a charity that is at the forefront of creating positive change in the lives of young people living with breast cancer.  

Shop the capsule collection here, starting at $35.  

Biko Rethink Jewelry Partnership

In partnership with Rethink Breast Cancer, BIKO has designed an exclusive capsule collection in a limited-edition Rose Gold (starting at $68). 20% of each piece sold from this collection will be donated to Rethink Breast Cancer, with a minimum commitment of $5,000.   

On July 25, 2019, our dear friend and former BIKO team member Nadine Parsons joined the heavens after a fierce and resilient battle with metastatic breast cancer. Nadine, @thrivetoshine, will forever be in our hearts. Through the BIKO x Rethink partnership, we aim to benefit the lives of women living with breast cancer. 

Shop the collection here, starting at $90. 

In partnership with Rethink Breast Cancer, LOHN has designed a limited-edition candle called Forever Forward. Inspired by the essence of empowerment and overcoming, the scent of Forever Forward is a burst of brightness and depth, with notes of pink grapefruit, palmarosa, cedarwood, patchouli and basil. Hand poured in a custom glass, the Forever Forward candle is made with essential oils, an organic coconut and soy wax blend, and a non-toxic cotton wick. 50% of each candle sold will be donated to Rethink Breast Cancer. 

LOHN x Rethink Limited-Edition Forever Forward Candle, $40.   

Click here to shop. 

Throughout the month of October, SMYTHE will donate $50 to Rethink Breast Cancer from every Duchess Blazer in Rethink Pink sold, with a minimum donation of $5,000.

The Duchess Blazer is SMYTHE’s classic wool one button, single-breasted blazer with a cut-out back vent.  

SMYTHE Duchess Blazer in Rethink Pink, $695. 

Head here to shop.  

Unwrapped Life, Canada’s leading plastic-free haircare brand introduces their top-seller, The Hydrator shampoo and conditioner bars, in limited-edition pink! The Hydrator expertly combines vitamin B-rich colloidal oatmeal and vitamin C-rich amla oil to provide serious moisture, shine and scalp conditioning. An uplifting combo of essential oils delivers notes of juniper, palmarosa and sweet orange.  

For founders and sisters, Arden and Allison Teasdale, their strength and determination has been guided and fostered by their mother Diane, a two-time breast cancer survivor. Throughout the month of October, 50% of sale proceeds from the limited-edition Hydrator, also included in The Booby Bundle, will support Rethink with a minimum donation of $5,500. Their hope is to support programs that ensure no one affected by breast cancer has to face it alone. 

Shop The Hydrator and The Booby Bundle, starting at $35.00, here. 

In celebrating 9 years of partnership, for the month of October, Gee Beauty will be donating 50% of proceeds from the Limited Editing Rethink x Gee Beauty Kit to Rethink Breast Cancer.

The kit some of Gee’s favourite lip items to give you the signature Gee lip.

Grab yours here.

Inspired by the moon as a powerful symbol of women’s collective strength, and the personal survivor story of one of the co-founders, Rey FJ has designed the Luna Collection for Rethink Breast Cancer. Featuring a baby signet ring and delicate stacking bands in solid 10K gold with pink tourmaline gemstones, 20% of sales from the Luna Collection will be donated to Rethink, for a minimum commitment of $5,000.   

Shop the Luna Collection here, starting at $350.  

Manta is a multi-award winning brush created with love by Tim Binnington for his wife who lost her hair after receiving treatment for breast cancer. As it began to grow back, he watched her struggle, too scared of breakage and painful contact with her scalp to use a brush. With over 30 years of professional haircare experience and the latest materials and technology, he developed a brush for her that would reinvent the way we treat our hair — a brush that is as gentle on your hair as running your fingers through it. 

Manta Canada will be donating 20% of proceeds from their Pink Manta Brush to Rethink Breast Cancer’s mission. Manta Canada will donate a minimum of $2,500 to Rethink through the end of the year.  

Manta Hairbrush in Pink, $42, shop here. 

The Quarterly is thrilled to partner with Rethink Breast Cancer in honour of their 20th Anniversary. For the entire month of October, we are donating 20% of sales back to Rethink for every double heart legging and bra sold!

This exclusive collection, features a double heart embroidery representing our commitment to giving back to this incredible community affected by breast cancer.

Together we can educate, empower and advocate to help young women affected by breast cancer.

Grab yours here!

Designed for women by women, Bravado Designs offers an inclusive size range of nursing and everyday bras that conform to your shape. Created with high-quality and sustainable fabrics, these bras are the perfect intersection of ultimate comfort and style. For the month of October, a percentage of Bravado Designs net proceeds will go to support Rethink Breast Cancer, with a minimum donation of $5,000.  

Everyday, maternity and nursing bras that adapt to your ever-changing body, $42 and up. Shop here.


B. Beautiful and give back. Throughout the months of February and October, 50% of the proceeds on all High Definition Brow services will be donated to Rethink Breast Cancer, supporting a $3,000 donation commitment. In the month of June, 10% of the proceeds from all microblading services will be donated to Rethink. 

As our resident brow expert, B. Beautiful will also provide 10% off microblading services for any woman in Rethink’s network. 

High Definition Brow Service gives perfectly defined filled in and shaped brows that last 4-6 weeks, $38.50. 

Click HERE to shop eyebrow services 

Ponyback hats offer a fit for every pony, big and small. Made with stretch material and featuring a magnetic opening, heads and ponytails of all shapes and sizes will find a fit. For the month of October, Ponyback will be selling limited-edition Primrose hats, with all proceeds supporting Rethink Breast Cancer, as well as donating 10% of all October sales online.  

Shop Everyday, Adventure, Sporty and Youth Ponyback hats here, starting at $49.   

hali is all about the latest beauty, skincare, makeup, personal care and cute everyday stuff. This Breast Cancer Awareness Month, hali has created three custom beauty baskets available only for the month of October.  

hali will donate 10% of revenue from the sale of each pink beauty box to support Rethink Breast Cancer’s work to educate, support, and advocate for young women affected by breast cancer.  

Shop boxes here, $100, $200 and $300. 

Milky Sands uses art as a tool to advocate for breast cancer awareness and encourage body acceptance. Through this they have made connections with so many beautiful women whose lives have been changed by breast cancer. 

These interactions have inspired Milky Sands to support Rethink by donating 15% of all profits from our Check Your Melons Tees. Shop here.

Dame Products  is a women-founded company developing well-engineered toys that encourage vulnerability, heighten intimacy, and add value to your pleasure. Engineering for sexual wellness by building welcoming community, designing innovative tools, and bringing life-changing education to your bedroom, Dame product Canada will donate 20% of sales to Rethink Breast Cancer from every Pink coloured Dame product like the Eva, Arc and Pom throughout the month of October. 

Dame Products in Pink from $130 – $175 (prices vary per tool), shop here.

When her sister lost her hair soon after starting chemotherapy, Compassionhat was founded, to provide soft, comfortable headwear to those experiencing hair loss, especially with the scalp sensitivity that can come along with it. Compassionhat brings together the convenience and ease of a hat with the trendy look of a scarf! For every order received, a sleep cap is donated to a woman in need. 

Compassionhat is donating 10% of proceeds from the sale of all products to Rethink Breast Cancer, with a minimum commitment of $1,500. During Breast Cancer Awareness Month, 15% of proceeds will be donated to Rethink. 

Click here to shop.

Ditch the disposable and upgrade to Grin – the toothbrush you’ll brag about. The reusable aluminum handle rinses clean and never rolls over, and each toothbrush comes with 3 replacement brush heads. Your teeth and gums will thank you, and so will the planet. 

For each pink toothbrush purchased, $1 is donated to Rethink Breast Cancer. 

Click here to shop single purchase and subscription toothbrushes.

Looking for a fun, versatile tool kit that’s effective and good-looking?

Pick up the Precision Tools Pink Tool Kits by Apollo. Ideal for small household project, the tools come in a charming pink colour scheme and hardy carrying case. $1 from every kit sold with be donated to Rethink Breast Cancer. Available year-round at Canadian Tire stores across Canada. 

Buy at Canadian Tire stores or online: 39 piece kit and 135 piece kit 

Inspired by our friend Rachel, the Glad To Be Here collection celebrates the strength, courage and grace that is associated with the gladiolus flower.  

Rachel Milan is a Hamilton born writer, wife and mother to three beautiful children, who is living with stage 4 metastatic breast cancer. Rachel embodies the attributes of this collection: full of grace, strength and courage. Her passion to bring attention, advocacy and awareness to young women living with breast cancer was the catalyst for this collection.   

All proceeds from the Glad To Be Here collection (made from recycled aluminum, $19-$24 ) will be donated to RETHINK Breast Cancer, with a minimum commitment of $3,500.   

Click HERE to shop. 

50 Carroll Street Toronto, Ontario Canada M4M 3G3
Phone: 416 220 0700
Registered Charity #: 892176116RR0001

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