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Treat yourself! It feels good when you know your purchases are actually supporting the breast cancer community, Rethink Breast Cancer’s work and our impact partnerships, Breast Cancer Awareness Month and beyond. We’re continuing to Rethink Pink with our intentional partnerships this year.

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Meet Our Impact Partners

Our Impact Partners are committed to helping advance Rethink’s mission to educate, empower and advocate for those who are concerned about and affected by breast cancer, helping them live longer and better. They help drive our mission forward and together, we’re addressing the gaps in care for the breast cancer community and engaging audiences in important breast cancer issues. 

At Rethink, we use a sustainability lens for all our activities and as we intentionally select our Impact Partners, we focus on working with brands that align with our mission and values and partner with companies that want to drive impact. Our Impact Partners play an important role in the breast cancer ecosystem and drive real change. 

For nearly a decade, Aerie has generously supported Rethink’s mission to empower young people worldwide who are concerned about and affected by breast cancer.

 For the month of October, Aerie will be collecting donations at credit card pin pads across Canada to fuel Rethink’s work. Find a location here.

Celebrating 10 years of partnership this October, Kitchen Stuff Plus will give all customers the option of making a donation of their choice to support Rethink Breast Cancer at checkout. 

Kitchen Stuff Plus will make a minimum donation of $10,000. 

Find a store location here

Throughout the month of October, SMYTHE will donate $50 to Rethink Breast Cancer from every Duchess Blazer in Rethink Pink sold, with a minimum donation of $5,000.

The Duchess Blazer is SMYTHE’s classic wool one button, single-breasted blazer with a cut-out back vent.  

SMYTHE Duchess Blazer in Rethink Pink, $695. 

Head here to shop.  

In partnership with Rethink Breast Cancer, BIKO has designed an exclusive capsule collection in a limited-edition Rose Gold. 20% of each piece sold from this collection will be donated to Rethink Breast Cancer, with a minimum commitment of $5,000.   

On July 25, 2019, our dear friend and former BIKO team member Nadine Parsons joined the heavens after a fierce and resilient battle with metastatic breast cancer. Nadine, @thrivetoshine, will forever be in our hearts. Through the BIKO x Rethink partnership, we aim to benefit the lives of women living with breast cancer. 

Shop the collection here, starting at $68.

In partnership with Rethink Breast Cancer, LOHN has designed a limited-edition candle called Educate Empower Advocate.

Inspired by the essence of empowerment and overcoming, the scent of this candle is a burst of brightness and depth, with notes of pink grapefruit, palmarosa, cedarwood, patchouli and basil. Hand poured in a custom glass, the Educate Empower Advocate candle is made with essential oils, an organic coconut and soy wax blend, and a non-toxic cotton wick. 50% of each candle sold will be donated to Rethink Breast Cancer. 

LOHN x Rethink limited edition Educate Empower Advocate Candle, $40.   

Click here to shop. 


B. Beautiful and give back.

Throughout the months of February and October, 50% of the proceeds on all High Definition Brow services will be donated to Rethink Breast Cancer, supporting a $3,000 donation commitment. In the month of June, 10% of the proceeds from all microblading services will be donated to Rethink. 

As our resident brow expert, B. Beautiful will also provide 10% off microblading services for any woman in Rethink’s network. 

High Definition Brow Service gives perfectly defined filled in and shaped brows that last 4-6 weeks, $38.50. 

Click HERE to shop eyebrow services.

For the month of October, House of Anansi is donating 10% of website sales on to Turning the Page on Cancer for Rethink’s MBC Fund in honour of Breast Cancer Awareness Month and the release of Nancy Vo’s new picture book, Boobies.

Head to the site and shop for a great cause all month long!

Meet Our Community Partners

Our Community Partners support our mission through their creative campaigns and fundraising initiatives and we’re grateful for their support.  We work closely with local business and community groups to strengthens the broader community through breast cancer education, empowerment and advocacy. We’re thankful to our Community Partners for their generosity and their strong belief in our mission.

BODEGACHATMaison PilatesOnyx+IvyB-Sharp OttawaTweak Boutique Alex Moore-Gibson • GiftologieCompassionhat

50 Carroll Street Toronto, Ontario Canada M4M 3G3
Phone: 416 220 0700
Registered Charity #: 892176116RR0001

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