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Go shopping! It’s guilt-free when you’re supporting Rethink Breast Cancer and its partners.

The H&M x Rethink collection consists of three limited-edition statement tees ($17.99 each) designed to support breast health and education. Featuring illustrations from three Canadian female artists, Grace Cho from Vancouver, Emily Taylor from Toronto and Cécile Gariépy from Montreal, these graphic tees are vibrant and collector worthy. 50% of sale proceeds go directly to Rethink Breast Cancer. Grab one while you can online and in select stores across Canada October 1st (while supplies last).

Plus, make a donation at the register by rounding up your purchase, or choose your own amount.  

H&M x Rethink capsule collection, $17.99 each 

Available at select H&M stores and online HERE as October 1st  

Throughout the month of October, Smythe will donate $50 to Rethink Breast Cancer from every Duchess Blazer in Rethink Pink sold. The Duchess blazer is Smythe’s classic wool one button, single-breasted blazer with a cut-out back vent. 

Smythe Duchess Blazer in Rethink Pink, $695 

Click HERE to shop 

In partnership with Rethink Breast Cancer, BIKO has designed an exclusive capsule collection in a limited-edition Rose Gold. 20% of each piece sold from this collection, as well as the J’Adore Pearl Drops, will be donated to Rethink Breast Cancer, with a minimum commitment of $5,000. 

On July 25, 2019, our dear friend and former BIKO team member Nadine Parsons joined the heavens after a fierce and resilient battle with metastatic breast cancer. Nadine, @thrivetoshine, will forever be in our hearts. Her vivacious spirit, tenacious attitude, undeniable zest for life and love for family, friends & her beloved Sheldon, are just some of her many qualities that continue to inspire us. 

Through the BIKO x Rethink partnership, we aim to benefit the lives of women living with breast cancer. In supporting this collection, our customers will know that together, we are helping a greater cause. From our hearts to yours, we thank you so much for your support. BIKO is made with love in Toronto, Canada. 

BIKO x Rethink Limited-Edition Rose Gold Capsule Collection, from $68 and up. Click HERE to shop.

BIKO J’Adore Pearl Drops, Gold and Silver, $95. Click HERE to shop.

For its 7th year partnering with Rethink, Gee Beauty will donate 50% of October sales from select pink beauty items (A Gee Thing lipstick, Gua sha, Rose jade roller, Super sweet gloss, and 6 By Gee Beauty Candle) to Rethink Breast Cancer, with a minimum donation of $3,500.

Gee Beauty will also donate $1 for every selfie shared on Instagram using the hashtag #GeeKissesForACause. 

Gee Beauty Products, $28 and up 

Click HERE to shop 

For the month of October, sales from Caryl Baker Visage Limited-Edition Lip Kits will help support a $5,000 donation to Rethink Breast Cancer. The new Lip Kit includes NEW Volumizing Lip Glosses, Hope (Soft Champagne with a Pink Undertone) and Honour (Cool Pink with a Soft Sheen), perfectly packaged in our Limited-Edition Metallic Magenta Lip-Shaped Clutch, $49 ($63 Value) 

Click HERE to shop

The Latest Scoop Rethink Breast Cancer

For Breast Cancer Awareness Month, The Latest Scoop will be donating 50% of sale proceeds to Rethink Breast Cancer from its limited-edition art prints that are designed to promote breast health and education. Get yours before they’re gone.  

The Latest Scoop x Article Creation Limited-Edition prints, from $19.99 

Click HERE for store locations 

Stop in at any Ontario Earls Kitchen + Bar in October and enjoy a pink mocktail in support of Rethink. $1 for every mocktail sold will go to Rethink during the month of October, up to $5,000. Available at All Earls Kitchen + Bar Ontario Locations – King Street, Vaughan, Square One, Burlington + London. 

Click HERE for locations 

If there is a common thread that runs through Piano Piano, it’s a deep-seated soulfulness and sensuality that is at once warm, welcoming and just plain fun. This same energy can be felt when you’re in the presence of co-owner Nikki McKean, who has been a pivotal Rethinker since receiving her breast cancer diagnosis in 2017. She is a generous member of the community, seen when she shares her story, leads the yoga program at our Stretch Heal Grow retreat, and now joining as a Shop it Good partner.

Visit Piano Piano in October for a special prix fixe dinner experience for $49 in support of Rethink Breast Cancer. $5 from every meal will be donated to Rethink, and matched by Piano Piano, up to $2,500. Guests can also donate through via a check insert in the amount of $2, $5 or $10.

Click HERE for locations

This year, Aerie is offering a limited-edition sports bra, leggings and hoodie. Aerie will donate 100% of the sales from the collection with a minimum commitment of $10,000 (up to a maximum of $50,000) will support Rethink’s work to impact young people affected by breast cancer. Aerie will also offer pinpad donations on all in-store purchases from September 15th to October 6th.  

Aerie Move Sport Bra, $39.95 Move High Waisted Seamless Leggings, $64.95 and Hoodie, $44.95 

Available in store and online HERE

You can sit pretty in the pink Calligaris Liberty chair knowing that 100% of sale proceeds, up to $5,000, will be donated to Rethink Breast Cancer in the month of October. Not only are they stackable but you can also use them outdoors. 

Calligaris Liberty chairs, $252 each 

Click HERE to shop 

Inspired by our friend Rachel, the Glad To Be Here collection celebrates the strength, courage and grace that is associated with the gladiolus flower. 

Rachel Milan is a Hamilton born writer, wife and mother to three beautiful children, who is living with stage 4 metastatic breast cancer. Rachel embodies the attributes of this collection: full of grace, strength and courage. Her passion to bring attention, advocacy and awareness to young women living with breast cancer was the catalyst for this collection.  

All proceeds from the Glad To Be Here collection (made from recycled aluminum) will be donated to RETHINK Breast Cancer, with a minimum commitment of $3,500.  

Giftologie Glad To Be Here Collection, $19-$24 

Click HERE to shop 

With the Mantra collection by Pamela Lauz Jewellery, you can wear your inspiration and show the world your power words. A portion of the proceeds (20% silver, 10% gold) from the sale of each Mantra Joy, Gratitude, Hope, Courage ring will be donated to Rethink Breast Cancer, with a minimum commitment of $1,500.  

Pamela Lauz Mantra Collection pendant necklaces and rings, $149 and up 

Click HERE to shop 

Designed for women by women, Bravado Designs nursing bras are comfortable and good looking. For the month of October, Bravado Designs will donate 5% of sales, with a minimum of $5,000, from two top-selling styles in support of Rethink Breast Cancer: the Body Silk Seamless Nursing Bra  and Clip and Pump™ Hands-Free Nursing Bra Accessory. The Body Silk Seamless Nursing Bra, $55, offers incredible comfort and stretch, and Clip and Pump™ Hands-Free Nursing Bra Accessory, $35, provides convenient pumping on the go.

Click HERE to shop 

The Agatha pendant is the patron Saint for breast cancer survivors. Deux Lions took this piece to heart, not only because we all have a mother, sister, friend, who is affected by breast cancer, but they really wanted to contribute, in their own way, to make a difference. 30% of sale proceeds from this antique–inspired medallion will be donated to Rethink (with a minimum commitment of $2,000). Handcrafted with love in Montreal. 

Special thank you to Rethinker Aya McMillan who originally commissioned this piece for herself and introduced us to Deux Lions.  

Agatha pendant necklace in gold vermeil, 10K solid gold or sterling silver, from $190 and up 

Click HERE to shop 

Looking for a fun, versatile tool kit that’s effective and good-looking? Pick up the Precision Tools Pink Tool Kits by Apollo. Ideal for small household project, the tools come in a charming pink colour scheme and hardy carrying case. $1 from every kit sold with be donated to Rethink Breast Cancer. Available year-round at Canadian Tire stores across Canada. 

Buy at Canadian Tire stores or online: 39 piece kit and 135 piece kit 

Meet Bodega on Main, an updated twist on an old Vancouver culinary favourite for tapas. Natalie Rivas of Bodega on Main became a Rethinker when she was diagnosed with breast cancer in 2011. After connecting with the Rethink community and receiving programming, Rivas has been supporting Rethink for the past three years by donating 15% of Monday food sales to Rethink Breast Cancer, year-round.

Click HERE for more information.

Ditch the disposable and upgrade to Grin – the toothbrush you’ll brag about. The reusable aluminum handle rinses clean and never rolls over, and each toothbrush comes with 3 replacement brush heads. Your teeth and gums will thank you, and so will the planet. 

For each pink toothbrush purchased, $1 is donated to Rethink Breast Cancer. 

Click here to shop single purchase and subscription toothbrushes 


B. Beautiful and give back. Throughout the months of February and October, 50% of the proceeds on all High Definition Brow services will be donated to Rethink Breast Cancer, supporting a $5,000 donation commitment. In the month of June, 10% of the proceeds from all microblading services will be donated to Rethink.

As our resident brow expert, B. Beautiful will also provide 10% off microblading services for any woman in Rethink’s network.

High Definition Brow Service gives perfectly defined filled in and shaped brows that last 4-6 weeks, $38.50.

Click HERE to shop eyebrow services

When her sister lost her hair soon after starting chemotherapy, Compassionhat’s founder realized what a struggle it was to find suitable headwear while feeling ill. Compassionhat was founded to provide soft, comfortable headwear to those experiencing hair loss, especially with the scalp sensitivity that can come along with it. The hope is to remove some of the headache and anxiety caused my hair loss, and restore confidence. Compassionhat brings together the convenience and ease of a hat with the trendy look of a scarf!

Compassionhat also believes that a simple act of kindness can lift a spirit. For every order received, a sleep cap is donated to a woman in need.

Compassionhat is donating 10% of proceeds from the sale of all products to Rethink Breast Cancer, with a minimum commitment of $1,500. During Breast Cancer Awareness Month, 15% of proceeds will be donated to Rethink.

Click here to shop.

50 Carroll Street Toronto, Ontario Canada M4M 3G3
Phone: 416 220 0700
Registered Charity #: 892176116RR0001

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