Anti-Racism

Rethink Breast Cancer’s Anti-Racism Pledge 

From the start, we made a promise to rethink the status quo when it comes to breast cancer. Now, it’s time for us to do the same as an organization that reaches hundreds of thousands of people each month. We acknowledge our part in contributing to the unjust underrepresentation of the Black, Indigenous and People of Colour (BIPOC) communities in our work to educate, empower and advocate for all young people affected by breast cancer.  

We know we have a lot of work to do and real work takes time. We are committed to being an anti-racist organization that actively works to dismantle systemic oppression, colonial thinking, and to a better tomorrow.   

Here’s how: 

What We Are Doing Today 

We are actively seeking more stories to share from Black, Indigenous and People of Colour (BIPOC) voices in the breast cancer community so that our website and social content reflects a more inclusive space than ever before. 

We are engaging breast cancer organizations whose focus is supporting Black, Indigenous and People of Colour (BIPOC) communities affected by breast cancer to ensure we’re embarking on these efforts in a way that is thoughtful and empowering vs. performative and/or unconsciously biased. 

We are partnering and collaborating with more Black, Indigenous and People of Colour (BIPOC) influencers on programming and campaigns. 

We are increasing Black, Indigenous and People of Colour (BIPOC) representation in all of our visual assets, from illustrations, photography and video.  

What We Will Do In The Next Year and Beyond 

We will invest in staff training to get educated on the systemic issues Black, Indigenous and People of Colour (BIPOC) experience so we can do our part to help dismantle systemic racism. 

We will rethink the status quo when it comes to advocating for access to healthcare and health outcomes by using our platform to ask the tough questions and demand better answers. 

We will review company policies and culture to ensure a diverse set of backgrounds and perspectives are present, from the board level to staff, volunteers and committees. 

We will create a new resource specifically for Black voices affected by breast cancer and ensure our programming and resources are more accessible to the Black, Indigenous and People of Colour (BIPOC). 

We will engage our corporate partners and our community to help us empower, uplift and amplify underrepresented Black, Indigenous and People of Colour (BIPOC) voices across all of our platforms. 

We will engage authentic partners to collectively work towards making a real and impactful change for the Black, Indigenous and People of Colour (BIPOC) communities affected by breast cancer. 

50 Carroll Street Toronto, Ontario Canada M4M 3G3
Phone: 416 220 0700
Registered Charity #: 892176116RR0001

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