MBC Ally Movement

Doubling Overall Survival For MBC
mbc allies advocacy

The goal of Rethink’s MBC Ally campaign is to double the median overall survival of MBC by 2025. What do you think, does it sound ambitious? A little confusing? Or do you ask yourself, where did that goal come from? Let’s break it down.

Where did the goal come from?

The goal to double the median overall survival of MBC by 2025 is part of the 10 Actions for Change created by the ABC Global Alliance, a multi-stakeholder platform for all those interested in collaborating on common projects relating to advanced breast cancer (ABC) around the world. As an inaugural member, Rethink helped develop the Charter and continues to support the vision to catalyze change and improve patient outcomes.

What is median overall survival?

Overall survival, also referred to as OS, is the length of time from either diagnosis or the start of treatment that a patient is still alive. Median overall survival is the average time that a group of patients is still alive after diagnosis or treatment begins.

Why not a cure for MBC?

Undoubtedly, we all want a cure for breast cancer, that goes without saying.  But the reality is the clinical outcomes for women diagnosed with MBC have been stalled for over a decade. The current median survival time is only two to three years from initial progression. That’s simply unacceptable.

We believe if we work together, we can do better.


Ready to join the movement? Pledge to be an MBC Ally today.

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