25 for 25 Collection

This limited-edition Breast Cancer Awareness Month T-shirt nods to Rethink and Joe Fresh’s past partnerships and introduces a graphic motif that reflects the non-linear journey of breast cancer. The design invites conversation, encouraging women to educate, empower, and advocate for breast health through community and connection. For this collaboration with Rethink Breast Cancer, Joe Fresh is providing $25,000 to support the charity’s mission.​

Price: $25

The Smythe Cashmere Dolman Crewneck is a luxurious essential, featuring Smythe’s signature dolman sleeve silhouette that moves with the body. Created in an exclusive Rethink inspired colourway, this piece blends quality, comfort, and impact, with $50 from every purchase supporting Rethink’s mission to educate, empower, and advocate for younger women affected by breast cancer.

Price: $750

One of T.LINE’s signature styles, The Caroline Shirt is a sophisticated wardrobe staple designed for everyday wear. For Breast Cancer Awareness Month, the Blush colourway supports Rethink’s work to drive impact for younger women affected by breast cancer, with 100% of proceeds donated to our mission.

Price: $295

This limited-edition “Support the Canadian Girls” capsule offers a cheeky celebration of breast health awareness and Canadian pride. Bringing together two iconic Canadian brands and designed in an exclusive Rethink-inspired colourway, 100% of net proceeds from this capsule support Rethink’s work to educate, empower, and advocate for younger women impacted by Breast Cancer.

Price: Crewneck – $128 | Hat – $56

This limited-edition partnership features one of Permission’s fan-favourite Lace sets alongside their Iconic Ballet Grip Socks in a new pink trimmed and Ink colourway. Elevated athletic design meets thoughtful functionality for a capsule that encourages breast health awareness and an active lifestyle in support of Rethink’s work.

25% of net proceeds from the Lace Collection and 100% of net proceeds from the Ballet Grip Socks donated to Rethink’s mission.

Price: Lace Bra $98, Lace Short $98, Lace Headband $24, Grip Socks $32

A limited-edition Puffy Pouch designed in Rethink’s signature hot pink and created exclusively in support of Breast Cancer Awareness Month, this everyday essential combines thoughtful design, versatility, and purpose, with 100% of net proceeds supporting Rethink Breast Cancer.

Price: $50

A limited-edition collaboration featuring CALLA’s signature Mono Niki Babouche, featuring a custom pink stripe motif designed for Rethink. Sold exclusively at the Rethink Pop-up House, 100% of proceeds from all slippers support Rethink’s work to educate, empower, and advocate for younger women impacted by breast cancer.

Price: $320

This limited-edition capsule features KIP’s bestselling sleepwear imagined in Rethink’s signature palette. Designed exclusively for Breast Cancer Awareness Month, the capsule features the Luxe Stretch Cotton Pajama Set in Pink Stripes, and matching Pure Cashmere Robe and Cashmere Sleep Socks in Raspberry. Celebrating comfort, care, and community, 100% of proceeds from this collection support Rethink Breast Cancer.

Price: PJ Set $240 | Cashmere Robe $598 | Sleep Socks $80

This Rethink x Lisa Gozlan collaboration features their iconic Happy Face Pavé Bracelet and Heart Flex Tennis Bracelet in an exclusive new gradient pink. Available in Brass, 18K Yellow Gold or Sterling Silver Plated, both designs are stackable and made for everyday wear. Available at Lisa Gozlan stores and online, 100% of net proceeds support Rethink Breast Cancer.

Price: Happy Face Pave Bracelet $128 | Heart Flex Tennis Bracelet $98

Good for your skin and good for the cause, this limited-edition capsule features The Booby Wash and Pink Konjac Sponge. Pair them together for loads of lather, gentle exfoliation, and a daily ritual that blends self-care with impact. Made to celebrate Rethink’s work to educate, empower, and advocate for younger women impacted by breast cancer, 25% of net proceeds are donated to the charity.

Price: Booby Wash $28 | Sponge $16

With notes of leather, black pepper, peony, coconut, and cashmere musks, SIDIA Braless smells like the best feeling in the world: taking your bra off. To celebrate Rethink’s 25^th anniversary, SIDIA will kick off Breast Cancer Awareness Month by donating 10% off all Braless items to Rethink during the first week of October.

Price: $48-89

This special partnership features 19/99’s iconic High Shine Gloss – a clear, hydrating gloss made with ceramides and sodium hyaluronate for a moisturizing and plumping effect. The lightweight formula is completely clear with super fine specs of mica, designed to add shine to lips, cheekbones, eyelids, or elsewhere. In support of Rethink’s 25th anniversary, 100% of all proceeds support the charity.

Price: $26

A playful take on Kitchen Stuff Plus’s signature Big Belly Mug, reimagined in Rethink’s signature colour palette and designed by Niki Saint. This limited-edition collaboration celebrates the bold spirit of the Rethink community while supporting Breast Cancer Awareness Month, with 100% of net proceeds donated to Rethink Breast Cancer. Available at the Rethink Pop-up House, KSP stores, and KSP website

Price: $12.99

This exclusive partnership features Gaetano Pesce’s iconic Indian Summer Vase by Corsi Design, imagined in an exclusive Rethink-inspired colourway. Available in five sizes, each hand-made vase celebrates the power of design to spark conversation and create meaningful impact. As part of Rethink Breast Cancer’s 25th anniversary celebration, 100% of net proceeds from each vase support the charity’s mission.

Price: XS: $185, S: $394, M: $850, L: $1150, XL: $1850

A limited-edition capsule of handcrafted ceramic pieces by Michelle Organ of Mima Ceramics. Featuring a bowl and vase designed in a custom Rethink palette. Rooted in Mima Ceramics’ thoughtful approach to form and function, each piece is individually shaped, glazed, and fired, resulting in subtle variations that make every item one-of-a-kind. In celebration of Rethink’s 25th anniversary, 100% of net proceeds support the charity’s work to educate, empower, and advocate for younger women impacted by breast cancer.

Price: Bowl $22 | Vase $65

A special initiative with Xenia Taler, featuring their coveted Rolli dinner and side plate sets in an assortment of colourways. Made from sturdy melamine, these non-fragile and lightweight plates are perfect for busy households that want to combine style with practicality. 100% of proceeds from each set sold at the House support Rethink Breast Cancer, with an additional 5% of all sales from Xenia Taler’s website donated to Rethink during Breast Cancer Awareness Month.

Price: Side plates: $52/set | Dinner plates: $84/set

This exclusive Hand Care Duo set features a nourishing hand soap and lotion designed to bring comfort, connection, and a fresh, clean feel to daily rituals. Beautifully packaged in a custom Rethink x Health Hut gift box, this collaboration celebrates the power of small acts of care, with 100% of proceeds donated to Rethink’s work.

Price: $92

Normy’s Faux Fur Dimensional Blanket is bold, textured and undeniably thick. To celebrate Rethink’s 25th anniversary, 100% of proceeds from the Lilac colourway will be donated to the charity’s mission, complete with custom co-branded Rethink x Normy packaging.

Price: $150

A limited-edition smoothie collaboration with Village Juicery, featuring a custom Rethink-inspired ‘Raspberry Pie’ recipe. The flavour profile includes bright raspberry with warming cinnamon and ginger, finished with a creamy coconut float and our house made graham crumble. Available for a 2-month run at all 7 Village Juicery locations starting October 1st, $1 from each smoothie supports Rethink Breast Cancer.

Price: $13.95

This limited-edition collaboration features an assorted box of 9 of Chocolat de Kat’s popular chocolates, playfully imagined in breast-inspired shapes. Each Booby Bonbons box includes three delicious flavours: salted caramel, lemon meringue, and milk chocolate galaxy. Reflecting the diversity of women’s bodies and the breast cancer experience. 100% of proceeds from each box supports Rethink’s work to educate, empower, and advocate for younger women.

Price: $35

For Breast Cancer Awareness Month, Barbet’s fan-favourite Love Bite flavour has been transformed into Boobet with a custom wrap designed by NFA. Featuring bright pink grapefruit, a playful kick of ginger, and earthy notes of juniper, Boobet is the same drink you know and love with a cheeky Rethink-inspired twist. 100% of proceeds from all custom Boobet cans support Rethink Breast Cancer.

Price: $3.45

For every purchase of a Galaxy Z Flip8, Galaxy Fold8 or Galaxy Fold8 Ultra phone at TELUS this October, $50 will go to Rethink.

*From October 1 – October 31, 2026, when a customer purchases a Galaxy Z Fold8 Ultra, Galaxy Z Fold8, or Galaxy Z Flip8 phone with a new activation and/or renewal in participating TELUS stores or online, $50 will be given to Rethink Breast Cancer, through the TELUS Friendly Future Foundation, to support breast cancer education, research and advocacy, up to a maximum of $50,000.

A limited-edition co-branded capsule featuring b, halfmoon’s signature b, mat in a new Purple Dusk, alongside a Silk Sleep Mask in Mocha Mauve. Designed to support movement, rest, and recovery, the collection brings b, halfmoon’s mindful performance design in celebration of Rethink’s 25th anniversary, with 100% of proceeds supporting the charity’s work.

Price: b, mat $124 | Silk Sleep Mask $44

This limited-edition Rethink x Fairgrounds collaboration features a co-branded “Always Try Your Breast” pickleball paddle, sold exclusively at the Rethink Pop-up House and Fairgrounds Leaside. A celebration of movement, showing up, and 25 years of Rethinking, 100% of proceeds from each paddle support Rethink Breast Cancer. In honour of Breast Cancer Awareness Month, Fairgrounds is also donating 10% of all court proceeds at Fairgrounds’ 11 pickleball and padel locations on October 10–11.

Price: $80

The limited-edition Empower Collection is Mini Mioche’s classic kids’ sweats designed in a Rethink-inspired palette. Featuring the Plush Zip Hoodie and the Plush Slouchy Jogger, this capsule is ethically made from Mini Mioche’s signature 100% GOTS-certified organic cotton, and designed for everyday wear. Made to engage a new generation in the cause, 100% of proceeds from these pieces support Rethink’s mission.

Price:  Hoodie: $80 | Jogger: $64